About the position
The Product Marketing Manager will support the development and tactical execution of healthcare professional (HCP) and patient-focused marketing initiatives within Amneal's growing Specialty portfolio, with an initial focus on brands in Endocrinology and Neurology (Headache Disorders). This role will serve as a key contributor to the brand planning process, tactical execution, and cross-functional coordination including training meetings and conference management. The individual will be responsible for execution of multi-channel marketing programs--including, advisory boards, professional conferences, non-personal promotion, and sales force initiatives. This role requires a highly motivated, proactive, collaborative, and execution-oriented marketer who can manage agency partners, cross-functional teams, field force engagement, and the promotional review process. The ideal candidate will bring experience in specialty pharmaceuticals, a passion for delivering impactful materials, and a track record of driving measurable business results.
Responsibilities
- Lead the development and execution of omnichannel promotional initiatives (personal and non-personal), ensuring alignment to brand strategy and achievement of business objectives.
- Oversee agency partners, promotional material development, review KPIs and evaluate optimization of tactics based on performance data.
- Develop materials (PowerPoint Presentations and other documents) for internal and external use without agency involvement.
- Oversee digital and print programs and assist with managing healthcare provider consulting agreements and advisory engagements.
- Manage brand budgets, including PO generation, accruals, and invoice reconciliation.
- Manage agency/vendor engagements and ensure projects are delivered on time and within budget.
- Review monthly reports from finance to confirm accuracy and provide quarterly forecasts.
- Provide quarterly spend reports for compliance.
- Manage the end-to-end promotional review process, including routing through Veeva PromoMats and collaboration with Medical, Legal, and Regulatory teams.
- Communicate field notifications and ensure proper use and replacement of materials.
- Co-lead planning and execution of Amneal's presence at national and regional medical meetings (5-7/year).
- Coordinate logistics, materials, staffing, and post-conference follow-up if applicable.
- Support the development of the annual strategic and tactical marketing plans and corresponding promotional budgets for assigned brands.
- Identify process improvements and support implementation of new tools or systems.
- Collaborate with cross-functional teams (e.g., Sales, Medical, Commercial Analytics, Market Access, etc.) to enhance marketing effectiveness.
- Serve as a liaison to the field sales teams.
- Support Senior Director, Marketing by working with cross-functional team to develop, coordinate, and execute National Field Sales Meetings and Product Launch Meetings (2-3x/year).
- Assist with Initial Sales Training presentations (~8/year) for new hires.
- Present to large groups and own inventory management to ensure sales force materials are available and approved for use.
- Coordinate Field Advisory Board calls to review resources, learn best practices, and gain suggestions on resources and activities.
- Analyze market research and competitive data to inform brand strategy.
- Translate insights into actionable recommendations for marketing tactics.
- Monitor market trends and identify emerging opportunities or threats.
Requirements
- Experience in specialty pharmaceuticals.
- Strong project management skills.
- Ability to manage agency partners and cross-functional teams.
- Proficient in developing marketing materials independently.
- Experience with budget management and vendor engagement.
- Knowledge of promotional review processes and compliance.
- Strong analytical skills to interpret market research and competitive data.
- Excellent presentation skills and experience presenting to large groups.
Nice-to-haves
- Experience in Endocrinology and Neurology marketing.
- Familiarity with Veeva PromoMats.
- Experience in managing healthcare provider consulting agreements.
