About the position
Silvus Technologies is seeking an experienced and results-driven Product Marketing Manager to elevate the brand, products, and solutions to support the company’s aggressive growth objectives. Reporting to the Director of Marketing, this role leads product positioning, messaging, and go-to-market strategy across the expanding portfolio of StreamCaster MANET radios, proprietary technologies, and integrated solutions. Collaborating closely with cross-functional teams – including Product Solutions, Engineering, and Sales – this role will develop and execute multi-channel marketing campaigns that drive awareness, understanding, and demand for new product introductions across Defense, Public Safety, Unmanned Systems, and Commercial markets worldwide. This is a highly visible, hands-on role for a strategic thinker and strong communicator who thrives in a fast-paced, mission-focused environment. The ideal candidate will bring a proven track record of success in developing and executing integrated marketing and communications campaigns across owned, earned, and paid media channels – that drive customer engagement, influence purchase decisions, and deliver business results. This position is based at Silvus Technologies’ headquarters in the heart of vibrant West Los Angeles, CA, and is on a hybrid schedule; a minimum of 3 days onsite per week is expected. On-site days are Mondays, Wednesdays, and Thursdays.
Responsibilities
- Develop and refine product positioning, value propositions, and messaging frameworks for key Silvus products, technologies, and solutions.
- Conduct market analysis, customer research, and competitive intelligence - collaborating with cross-functional teams to align product marketing and messaging strategy across all channels.
- Create compelling marketing communication and sales enablement tools: datasheets, customer briefing presentations, videos, website & social media content, tradeshow materials, and media content.
- Lead go-to-market and launch planning for new products, technologies, and integrated solutions.
- Spearhead development of integrated marketing campaigns across owned, earned, and paid media channels – collaborating with internal Marketing team members and external agency partners to ensure on-strategy campaign execution.
- Define and analyze marketing campaign Key Performance Indicators (KPIs), leveraging insights to optimize performance and ROI.
- Serve as the subject matter expert for internal and external product marketing, to support sales and customer engagement efforts.
- Drive co-marketing and content marketing initiatives with internal stakeholders and external technology partners – producing white papers, blogs, case studies, and thought leadership activations that support key use cases.
- Travel requirements - Occasional travel, up to 1 week per month.
Requirements
- A Bachelor’s Degree in Marketing, Business, Advertising, or related field is required. MBA preferred.
- Minimum 5 years of brand, product, or technical marketing experience is required. Aerospace & Defense, Communications Equipment, or Unmanned Systems experience preferred.
- Proven track record of success developing and executing integrated go-to-market strategies for new product introductions.
- Demonstrated ability in crafting compelling product positioning and messaging strategies that simplify complex technologies for diverse target audiences.
- Strong experience translating market, customer, and competitive research into actionable marketing strategies that incorporate customer personas, segmentation, and customer journey mapping.
- Strong analytical skills, with the ability to leverage data-driven insights to optimize marketing campaign performance and ROI.
- Excellent interpersonal, written, presentation, and verbal communication skills with demonstrated ability to build strong cross-functional relationships.
- Highly proficient with Microsoft Office or Google Workspace.
- Must be a U.S. Citizen due to clients under U.S. government contracts.
- All employment is contingent upon the successful clearance of a background check.
Nice-to-haves
- Entrepreneurial self-starter mentality with the ability to work independently, manage multiple projects simultaneously, and drive projects from ideation to successful completion.
- Strong project management and organizational skills with attention to detail, and a bias for action to set and meet project deadlines.
- Interest in identifying and leveraging emerging marketing trends to support business growth.
Benefits
- Competitive salary based on experience and qualifications.
- Hybrid work schedule with a minimum of 3 days onsite.
- Opportunity to work in a fast-paced, mission-focused environment.
- Engagement with a talented team dedicated to innovation and research.
