About the position
Motion is seeking a dedicated Product Marketing Manager to lead the product marketing direction for our innovative AI project management software. This role will involve owning the go-to-market strategy for new features and products, particularly focusing on AI employees, lifecycle marketing, SEO/GEO initiatives, sales enablement, and broader content marketing. The successful candidate will have the creative freedom to shape the narratives and positioning of Motion, working alongside a marketing team that values experimentation and new ideas. The goal is to build a successful software brand that stands out in the B2B space, similar to Duolingo in the consumer market. This position promises significant responsibilities and the opportunity to work with a high-density talent team, achieving in weeks what larger teams might take years to accomplish.
Responsibilities
- Own and execute the go-to-market strategy for new features and products.
- Lead lifecycle marketing initiatives.
- Develop and implement SEO/GEO strategies.
- Create and manage sales enablement content.
- Drive content marketing efforts to enhance brand awareness and demand generation.
- Collaborate with the marketing/GTM team to experiment with new ideas and strategies.
- Analyze customer insights to inform marketing decisions and messaging.
- Maintain high standards of operational excellence across multiple projects.
Requirements
- Proven experience in product marketing or a related field.
- Strong ownership and project management skills.
- Ability to work with ambiguity and balance speed with quality.
- Deep understanding of customer needs and market dynamics.
- Exceptional attention to detail and operational excellence.
- Expertise in copywriting and content creation.
Nice-to-haves
- Experience in B2B marketing, particularly in software or technology sectors.
- Familiarity with AI technologies and their applications in project management.
- Background in data analytics or growth marketing.
Benefits
- Opportunity to work with a high-density talent team.
- Significant responsibilities and growth opportunities.
- Coaching and feedback to foster professional development.
