About the position
Navan is on a mission to revolutionize business travel and expense management. With our cutting-edge technology and customer-first approach, we help companies streamline their operations, reduce costs, and enhance the travel experience for their employees. As a Series G company, we are rapidly growing and expanding our impact globally. We are seeking a dynamic and strategic Product Marketing Manager to drive the go-to-market strategy for our payments and Expense solutions. In this role, you will be the bridge between product, sales, and marketing, ensuring that our payment solutions and Expense product are effectively positioned, communicated, and adopted by customers. You will be responsible for developing compelling messaging, driving product launches, and creating marketing strategies that fuel growth and engagement. If you are passionate about payments, spend management and tech, have a knack for storytelling, and thrive at the intersection of product and GTM, we’d love to have you on board.
Responsibilities
- Develop and execute comprehensive go-to-market plans for product launches, ensuring successful adoption and engagement.
- Craft clear, compelling messaging and positioning that differentiates Navan’s payments and Expense solutions in the market.
- Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies.
- Partner with Navan’s Enablement team to develop tools, trainings, and resources that enhance their ability to sell Navan’s products effectively.
- Create a variety of marketing materials, including product collateral, and one-pagers that highlight the value of Navan’s payments solutions and Expense product.
- Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention.
- Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals.
- Work closely with product, sales, marketing, customer success, partnerships, and other teams to align on product strategy and execution.
Requirements
- 5+ years of product marketing experience, preferably within the payments, finance, accounting, and/or technology industry.
- Knowledge and experience in the payments, finance or accounting industries, including general industry knowledge, trends, customer pain points, and competitive landscape.
- Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages.
- Excellent verbal and written communication skills.
- Proven ability to work cross-functionally and manage multiple stakeholders effectively.
- Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Proficiency in using data and analytics to measure performance and inform decision-making.
