About the position
As a Product Marketing Manager for Bloomberg INDG, you will bridge complex product features and customer needs, ensuring core capabilities resonate with the right audience. You will develop and execute go-to-market strategies, translate technical functionalities into clear messaging, and create impactful marketing assets such as product briefs, whitepapers, and technical demos. This role requires expertise in positioning complex B2B software solutions for users, customers, and influencers across technical audiences. Working closely with product, sales, Go-to-Market (GTM), and demand generation teams, you will position the portfolio as the leading solution, addressing core pain points and workflow needs. Your ability to communicate technical excellence and demonstrate how our solutions transform complexity into clarity will drive adoption and engagement among key stakeholders.
Responsibilities
- Develop and execute product marketing strategies aligned with organizational goals.
- Define and articulate unique value propositions for each product, tailored to specific customer segments (users, decision-makers, and influencers).
- Partner with GTM and Product teams to execute go-to-market strategies for new product launches, feature enhancements, and roadmap initiatives.
- Identify sector-specific use cases and pain points to effectively position our platforms.
- Create clear, sales- and marketing-ready content, including whitepapers, product briefs, FAQs, and feature guides.
- Collaborate with GTM, Demand Generation and Product teams to produce webinars, demos, and presentations highlighting product capabilities.
- Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection-handling documents.
- Equip GTM marketing and events teams with competitive positioning and tailored content to address market challenges.
- Conduct market research to identify trends, customer needs, and competitive dynamics.
- Gather customer feedback through surveys, interviews, and case studies to inform product marketing strategies.
- Work with product management to provide customer insights that influence the product roadmap.
- Partner with Demand Generation teams to develop campaigns that drive awareness, leads, and customer retention.
- Ensure technical accuracy in marketing materials by collaborating with product management and engineering teams.
- Work with customer success teams to understand use cases and develop best practices for product adoption.
- Represent Bloomberg INDG at industry events and conferences.
Requirements
- Bachelor's degree or equivalent experience.
- 6+ years of technical product marketing experience, preferably in SaaS B2B solutions.
- Strong understanding of customer pain points, market composition, and competitive landscape.
- Proven experience in go-to-market strategies and product content development.
- Exceptional ability to translate technical details into customer-centric messaging.
- Strong interpersonal skills, fostering collaboration across sales, marketing, and product teams.
Nice-to-haves
- Advanced degree (MBA or related experience).
- Public speaking experience, including webinars, customer training, or industry conferences.
- Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
- Product marketing experience with SaaS, cloud, or enterprise software.
- Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
