About the position
Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry. We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we're succeeding! As of early 2024, we are supporting 3200+ schools in 60 countries. We are seeking a highly motivated and experienced Product Marketing Manager to join our team and help drive the global go-to-market (GTM) strategy for our portfolio of products with an emphasis on our Fintech products across North America, EMEA, and APAC. This role will report directly to the Head of Global Product Marketing and play a pivotal role in aligning our product marketing strategy with the company's vision and global product roadmaps.
Responsibilities
- Support the execution of product marketing and go-to-market strategies for our portfolio of products.
- Drive demand, product adoption, and revenue growth through effective planning and management of product launches and enhancements, collaborating with cross-functional teams to ensure seamless execution.
- Define, develop, and update product messaging, positioning, differentiators, and value propositions.
- Customize product narratives to specific audience, persona and specific global markets, ensuring relevance and resonance.
- Create sales enablement content tailored to key buying personas, including sales presentations, collateral, battle cards, product videos, and more.
- Collaborate with the marketing team to ensure the effective design and asset creation of sales enablement materials.
- Develop market intelligence through competitive research, surveys, and interviews with key stakeholders.
- Build expertise about the industry/market, customers, and competitive landscape to become the voice of the customer and inform product marketing strategies.
- Work cross-functionally with other global marketing team members to execute and deliver impactful campaigns to support product launches that drive revenue growth in a competitive market.
- Collaborate with marketing and demand-gen teams in the US, UK, and Australia to ensure coordinated global marketing efforts.
- Monitor and report go-to-market performance, analyzing relevant KPIs to ensure goals are being met.
- Additional ad hoc projects as required.
Requirements
- Proven experience in product marketing, preferably in the SaaS or technology sector.
- Strong understanding of go-to-market strategies and product launch processes.
- Excellent communication skills, both written and verbal, with the ability to tailor messaging to different audiences.
- Experience in creating sales enablement materials and collaborating with sales teams.
- Ability to conduct market research and analyze competitive landscapes.
- Strong project management skills and ability to work cross-functionally.
Nice-to-haves
- Experience in Fintech products or services.
- Familiarity with K-12 education systems and market dynamics.
- Previous experience in a global marketing role.
