Product Marketing Manager

About the position

As a Product Marketing Manager, you will play a strategic role within a fast-paced, growth-oriented marketing organization. You will be responsible for developing and executing winning go-to-market (GTM) strategies, equipping frontline teams with high-impact messaging, content, and enablement tools, and partnering with Product Management and Sales to drive long-term growth for our suite of products.

Responsibilities

• Develop advanced, data-driven messaging and positioning to drive market engagement and customer acquisition.
• Define market segmentation, size, and key personas; track industry trends and public sector dynamics to inform GTM strategy.
• Synthesize key insights from customer, sales, and market conversations to inform GTM strategy and messaging.
• Lead the creation of strategic marketing assets including pitch decks, product one-pagers, enablement materials, e-books, and training videos to drive demand and sales effectiveness.
• Lead competitive intelligence efforts to inform positioning, pricing, and strategic decision-making.
• Lead end-to-end internal and external launch plans for new features, products, and offers, ensuring seamless execution.
• Develop strategic pricing models in collaboration with Product, Finance, and Sales, ensuring competitiveness and profitability.
• Collaborate with the Demand Generation and Content Teams to drive campaigns to impact pipeline and conversion rates.
• Partner with the Product Team to influence the product roadmap based on the customer and market dynamics.
• Deliver engaging enablement programs to train GTM teams on the latest features, products, and offerings.
• Proven ability to build compelling messaging, enablement, and GTM strategies that drive measurable business results.
• Skilled at distilling complex ideas into clear, compelling narratives tailored to technical and non-technical audiences.

Requirements

• Minimum of 3 years of proven marketing experience in SaaS, government, finance, or accounting technology with at least 2 years of product marketing experience.
• Bachelor's degree in Business, Finance, Marketing, or a related field (Master's degree preferred).
• Strong ability to network across departments, engage with key external stakeholders, and advise on complex business challenges.
• Proven ability to analyze market trends, customer pain points, and regulatory landscapes to drive business strategy.
• Documented track record of producing high-quality marketing assets at scale.
• Experience leading cross-functional GTM launches and ensuring alignment with business objectives.
• Ability to hold strategic conversations with executives, discussing pricing, budget implications, and revenue impact.
• Self-motivated, solution-oriented, and results-driven, with a proven ability to manage multiple priorities in a fast-paced environment.

Benefits

• Comprehensive healthcare options for individuals and families.
• Flexible vacation policy and paid company holidays.
• 401(k) with company match.
• Paid parental leave, wellness stipends, and HSA contributions.
• Professional development and growth opportunities.
• A collaborative office environment with weekly catered lunches.