About the position
Tulip, the Frontline Operations Platform, is empowering the world's leading manufacturers to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip's frontline operations platform, companies can empower engineers closest to operations to digitally transform their facilities and gain real-time visibility into the people, machines and processes involved in production--all in a matter of days. Companies of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices and more, have implemented Tulip's intuitive platform to solve some of the most pressing challenges in manufacturing: error-proofing processes with guided workflows, integrating industrial edge technologies with legacy factory machines, and capturing and analyzing real-time production floor data. A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage's Top Workplaces USA and one of Built In Boston's 'Best Places to Work' and 'Best Midsize Places to Work' for 2024.
Responsibilities
- Define and refine product positioning and messaging that differentiates our solutions and articulates clear business value.
- Develop a wide range of go-to-market content (blogs, webinars, videos, landing pages, case studies) to support sales, demand generation, and customer success.
- Lead product launches-partnering with Product, Sales, and Marketing to execute coordinated, high-impact go-to-market campaigns.
- Analyze market trends, customer feedback, and competitive intelligence to surface key product opportunities and inform strategic choices.
- Equip sales and customer teams with targeted enablement assets that address buyer pain points, product features, and value propositions.
- Drive the creation of use case narratives and customer stories to showcase the tangible impact of our solutions.
- Continuously monitor shifts in the market landscape and adjust messaging as business needs evolve.
- Advocate for a customer-centric approach within the organization-ensuring product marketing reflects real-world problems and outcomes.
- Contribute to internal knowledge sharing to keep teams informed and aligned on positioning and product strategy.
Requirements
- 4-5 years of experience in B2B product, solutions, or technical marketing, with a strong preference for backgrounds in cloud/SaaS products for fast-scaling businesses focused on manufacturing or life sciences industries.
- Proven ability to distill complex technical concepts into clear, persuasive narratives for diverse audiences and executive stakeholders.
- Strong program management skills with a track record of leading cross-functional product launches or go-to-market initiatives to completion.
- Analytical thinker-comfortable interpreting market intelligence, customer data, and product usage insights to shape effective messaging and strategy.
- Exceptional storyteller-adept at building compelling narratives from both qualitative and quantitative sources.
- Experience developing messaging and go-to-market content that positions products as solutions for evolving customer needs and business resiliency.
- Agile and solutions-oriented-able to prioritize and adapt quickly in a dynamic, fast-paced environment.
- Collaborative communicator-skilled at working across teams and driving alignment.
- Familiarity with AI and digital technology trends in marketing is a plus.
- Experience in regulated, technical, or industrial sectors highly valued.
Benefits
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
