Product Marketing Manager

About the position

As the Product Marketing Manager, you will develop and execute strategic programs for the TouchNet solution stack, including messaging, collateral and sales enablement, and contribute to lead gen initiatives. The ideal candidate will be able to develop and foster collaborative relationships and alliances across the department and organization, can work quickly and accurately in a high-volume environment, and create marketing programs that engage prospects and deliver results.

Responsibilities

• Collaborate with product and marketing teams on the go-to-market strategy for product releases in your product portfolio
• Utilize market and client knowledge and industry awareness to provide strategic guidance on core messaging and positioning for solutions across our platform
• Lead the development of product positioning materials, including product solution sheets, presentations, webinar content, sales enablement materials, email campaigns, and other product marketing content
• Partner with the product strategy team to develop appropriate product positioning and messaging and successfully launch new product programs that drive adoption, create or maximize cross-sell opportunities, and leverage loyalty to existing products
• Clearly define the value proposition and key differentiators of your portfolio of solutions to the market, enabling consistent, comprehensive messaging across all audiences and channels
• Research and provide market insights and analysis of competitive solutions to assist in decision-making and program prioritization
• Work across the marketing department to develop lead gen strategies to support new business, expansion sales, and international business

Requirements

• 8+ years of B2B marketing (preferably SaaS or enterprise software) with a focus on product marketing
• Knowledge of the higher education industry, ERPs, or EdTech a plus
• Experience successfully launching and growing products within payments, eCommerce, FinTech or Paytech business or college/university setting
• Demonstrated track record of creating compelling value proposition / narrative
• Advanced quantitative and analytical skills
• Strong communicator; capable of effectively presenting ideas and selling concepts and tactics
• Excellent writer, proven ability to communicate effectively with executive-levels
• Ability to quickly understand needs and act on those needs
• Excellent cross-departmental relationship building (communication, negotiation, influencing, listening)
• Demonstrated ability to handle pressure, tension, ambiguity, changing priorities, and multiple viewpoints in a manner consistent with the company's core values
• Bachelor's degree required in business, marketing or a related discipline

Nice-to-haves

• Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to the development of company objectives and principles and to achieve goals in creative and effective ways
• Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles
• Supervision - Acts independently to determine methods and procedures on new or special assignments