Product Marketing Manager

About the position

The Product Marketing Manager will lead strategic positioning, sales enablement, and go-to-market strategy for key data intelligence and media portfolio solutions. The role is also responsible for strategically positioning and marketing our suite of solutions to new and existing customers. This role requires a deep understanding of the advertising media and technology landscape, and the ability to translate our offerings into simple customer-first value propositions that differentiate our offerings in the market.

Responsibilities

• Own product positioning and messaging that clearly articulates our benefits and differentiation.
• Provide industry insight to product, sales and marketing.
• Lead GTM prioritization and marketing strategy for existing and new releases.
• Collaborate with internal teams across sales ops and L&D on training.
• Contribute to the development of sales enablement materials and communications.
• Work with the larger marketing team to develop and activate integrated product campaigns that include thought leadership, content marketing, events and earned media.
• Create and contribute to compelling marketing collateral, including core sales enablement materials, blogs, whitepapers, case studies, and product documentation.
• Partner with client-facing teams and sales enablement to create resources and training to effectively communicate our product offering to clients and prospects.
• Ensure the seamless development of client-facing roadmaps, materials for quarterly business reviews, product-oriented pitch decks, and other critical client-facing material.

Requirements

• Bachelor’s degree.
• 5+ years of experience in media with at least 4+ years in product marketing or agency sales development.
• Expertise in Advertising and Media: A deep understanding of the advertising media landscape, including emerging trends and technologies.
• Exceptional communication skills, with the ability to distill complex concepts into clear and compelling messages.
• Excellent writing, storytelling, and creative presentation skills.
• Strong design and Microsoft PowerPoint skills.

Nice-to-haves

• Collaborative spirit and ability to thrive in a cross-functional environment.

Benefits

• Annualized salary range of $100,000-$125,000 based on variations in knowledge, skills, experience, and market conditions.