About the position
The Product Marketing Manager plays a pivotal role in driving the success of our financial products and services by developing and executing go-to-market strategies that align with member needs and business objectives. This role is responsible for activation campaigns in partnership with our Business Development and Retail Branch teams marketing UFCU's programs and products. The Product Marketing Manager builds relationships with UFCU internal clients and external partners to support UFCU's strategic objectives. The Product Marketing Manager utilizes strong communication skills to work in partnership with internal business leaders to understand their business goals and collaborates with Marketing leadership and team to recommend appropriate marketing initiatives to achieve them. This role coordinates the Marketing process and enlists the resources needed to develop marketing initiatives from creative brief to execution to reporting.
Responsibilities
- Develop and articulate compelling value propositions and positioning for the credit union's products and services that resonate with our business partnerships and members.
- Partner with product teams to define product benefits and features that align with the needs of our business partnerships and members.
- Lead the development and execution of go-to-market plans for business relationship events and retail branch grand openings, ensuring cross-functional alignment with sales, operations, legal and digital teams.
- Craft targeted marketing campaigns, including messaging, creative assets, and channel strategies, to drive awareness and adoption.
- Collaborate with internal stakeholders to develop sales enablement tools, such as guides for member growth promotions.
- Serve as the liaison between the Marketing team and Business Development and Retail teams to ensure alignment on priorities and deliverables.
- Partner with member experience and data teams to identify trends, pain points, and opportunities to enhance the member journey.
- Build relationships with external partners, vendors, and community organizations to amplify marketing efforts.
- Plan and execute multi-channel campaigns, including digital advertising, email marketing, social media, branch activations, and community outreach.
- Monitor and analyze campaign performance metrics to optimize marketing efforts and ROI.
- Use data and member insights to refine strategies, improve engagement, and achieve growth targets.
- Collaborate with retail and business development teams to plan on-site activations at branch grand openings, university partners or other community-based events.
- Work with community partners to schedule events, then schedule all supporting resources where appropriate such as catering, photography, staffing and volunteers.
- Be present on site to set up, monitor, and tear down.
- Adhere to all company policies, procedures and business ethics codes.
- Complete required regulatory training as assigned.
- Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.
Requirements
- Bachelor's degree in business, communications or marketing. Four (4) years of relevant experience may be substituted for a degree.
- Minimum of three (5) years' experience in product marketing.
- Minimum of three (3) years' experience in marketing project management.
- Minimum of two (2) years' experience with financial institutions, credit unions and/or banking industry.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook).
- Must be bondable.
Nice-to-haves
- Critical thinker that can adapt and deliver results in uncertain environments.
- Bilingual in Spanish and English.
- Experience analyzing and integrating campaign performance metrics and member insight data to achieve growth targets.
