About the position
Meta is seeking a Product Marketing manager who is passionate about technology, innovation, and creating valuable experiences for app developers. App developers are critical to Meta's success, both present and future. The App & Gaming team works with thousands of App Developers globally - supporting the growth and development of the app ecosystem offering many powerful products. This includes paid and organic user acquisition products to drive growth as well as effective in app monetization products. Developers also build directly onto our own apps, via the platforms offered by Facebook Gaming and the growing AR/VR ecosystems. This person will be responsible for helping our product teams build the next generation of our App and Gaming products. They will evaluate approaches to mitigate product risks, assess market needs and conduct research to influence new product development, develop global launch plans to bring products and/or changes to the market, and identify opportunities to improve existing products.
Responsibilities
- Help product teams build the next generation of App and Gaming products
- Evaluate approaches to mitigate product risks
- Assess market needs and conduct research to influence new product development
- Develop global launch plans to bring products and/or changes to the market
- Identify opportunities to improve existing products
Requirements
- 10+ years of experience in product marketing, product management, business strategy engineering or a similar field
- Domain knowledge in Adtech or similar technically challenging field
- BA/BS degree in marketing, business, product development, or related work experience
- Combination of strategic experiences and hands-on tactical execution
- Experience with research and proficiency in using data and insights to inform product and Go-To-Market strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Effective communication skills across complex organizations
- Quantitative, analytical and conceptual problem-solving skills combined with proven business acumen
- Experience structuring and solving problems, and influencing product decisions to move insights to action
Nice-to-haves
- Masters' degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA)
- Experience in product marketing, developing go to market strategies and partnering closely with product teams
