About the position
We’re searching for a collaborative, creative and data-focused Product Marketing Manager to partner with our Marketing and Guest Experience product teams to bring our latest technology innovations to market. As a Product Marketing Manager focusing on Marketing and Guest Experience products, you will work cross-functionally as well as with external partners and customers to drive go-to-market activity – inserting the voice of the customer into every point of the product life cycle and communicating the rollout of new products both internally and externally. SevenRooms Marketing & Guest Experience products are on a remarkable trajectory and we’re looking for a driven Product Marketing Manager to help us create, evaluate, and increase adoption across the platform. At SevenRooms, our Marketing Team is the driving force behind our brand's growth and visibility in the hospitality industry. Comprised of creative thinkers, data-driven strategists, and innovative storytellers, our marketing professionals are passionate about connecting with our audience and showcasing the transformative power of our platform. From crafting compelling campaigns and engaging content to nurturing leads and fostering customer relationships, our team works collaboratively to deliver impactful results and drive measurable business outcomes. With a focus on innovation, creativity, and customer-centricity, the Marketing Team at SevenRooms is dedicated to empowering hospitality professionals to thrive in an ever-evolving digital landscape. This role reports to the Sr. Director of Product Marketing.
Responsibilities
- Build business cases for new product/feature development in the Marketing area of the product.
- Review and refine product requirements to fit customer & business needs.
- Leverage data and client product metrics to develop business cases around core products and features.
- Gather and distill market feedback and key industry learnings to help shape and prioritize the product roadmap.
- Develop and execute growth plans to drive wider client adoption of our Marketing & Guest Experience products.
- Manage beta testing to ensure successful launches and to accelerate product-market fit.
- Partner cross-functionally with Product, Enablement, Marketing, Sales and Customer Success to design and execute go-to-market strategies for our products.
- Partner with Brand, Growth and Customer Marketing on thoughtful, integrated marketing campaigns that drive usage and adoption across the platform.
- Work closely with the broader Product Marketing team to design & lead the GTM process – implementing standards from inception to launch.
- Drive internal communication cross-functionally ensuring the right stakeholders are involved and informed at the right time.
- Produce new and engaging product content and narratives as they relate to the SevenRooms products.
- Monitor competitive intel and market trends, developing strategies for knowledge sharing while incorporating these learnings into ongoing campaigns.
- Collaborate closely with stakeholders throughout SevenRooms to obtain buy-in for product initiatives while setting clear expectations and goals.
Requirements
- 3+ years of B2B product marketing experience.
- Excellent written and verbal communication skills.
- Experience working cross-functionally or with clients, including expectation setting, discovery and collaboration, and successful delivery of offerings.
- Ability to quickly understand a specific client domain and identify the trends and opportunities in that space.
- Curiosity to dig several layers deep into solutions with an eye toward continuous improvement and creative thinking.
Nice-to-haves
- Experience working in Hospitality and knowledge of restaurant and hotel operators preferred but not required.
- Experience working with email and retention marketing products is a plus.
- An open mind and flexibility around testing new approaches and the ability to harness failures and turn them into wins.
Benefits
- A fresh start: SevenRooms offers the unique opportunity for eligible new hires to participate in our Fresh Start Program.
- Equitable compensation: Our compensation packages are based on competitive external market data.
- Bonus Eligible: The On-Target Earnings (Base Salary + Annual Bonus) range for this role is $145,000 - $165,000.
- Comprehensive benefits package: We offer a full slate of benefits for our employees and their families.
- Employee programs: Through our Roomie’s Choice program, all employees at SevenRooms receive a monthly stipend.
- Learning and professional development: Your manager will partner with you on establishing quarterly goals.
