About the position
We are looking for a Product Marketing Manager to take a key role in shaping and executing DataVisor's product marketing strategy. In this position, you will work cross-functionally to craft compelling messaging and materials, drive demand, conduct competitive analysis, lead internal and external training, and contribute to the company's overall success. The ideal candidate is a fast learner and self-starter who can independently lead initiatives from concept to completion while working effectively with various stakeholders.
Responsibilities
- Formulate and execute the product marketing strategy to stimulate demand and adoption of DataVisor's cutting-edge fraud and risk analytics solution.
- Oversee the creation of essential marketing collateral, including product sheets, case studies, ebooks, presentations, and web content.
- Lead internal and external training initiatives to educate the industry, foster knowledge sharing, and build a collaborative community around our solutions.
- Craft compelling product messaging and differentiation strategies that resonate with target audiences, including website messaging.
- Collaborate with product management, sales, and marketing teams to identify market trends, customer needs, and unique selling points.
- Co-lead and execute go-to-market initiatives and campaigns, including product launches, demand generation, and comprehensive sales enablement.
- Establish and monitor metrics to assess the effectiveness of marketing programs and continuously optimize strategies.
Requirements
- B.A./B.S. degree is required; MBA preferred.
- 4+ years of full-time experience in marketing, product, sales, consulting, or related roles; 0–3 years of product marketing experience preferred.
- Strong collaboration and stakeholder management skills, with the ability to work cross-functionally with technical teams.
- Self-starter with the ability to initiate and drive new projects aligned with business growth objectives and go-to-market strategies.
- Excellent writing skills and experience developing compelling marketing collateral to support demand generation.
- Experience with product launches and creating product documentation in a B2B software environment.
- Strong strategic and analytical acumen, with the ability to translate market insights, customer needs, and competitive positioning into effective marketing initiatives.
Nice-to-haves
- Background in the fraud and risk industry is a big plus.
- PR and Communications experience is a plus.
- Startup experience is a plus.
- Familiarity with cloud computing, big data, and AI is a plus.
Benefits
- Health Benefits (Medical, Dental, Vision)
- Retirement Plan (401k, IRA)
- PTO
