About the position
The Product Marketing Manager (PMM) will serve as an integral part of the marketing team. The PMM is responsible for translating technical product and software capabilities into engaging marketing messaging, highlighting business benefits along with product features and specifications. The PMM is also responsible for partnering with Product Managers and Sales to develop market positioning and messaging for the Company’s portfolio of products with the goal of reaching target audiences for new product launches and helping to build the sales pipeline. As a market leader our team works in a fast-paced environment, managing multiple priorities for our industry leading brands. We are seeking an experienced communications professional who is passionate about using communications to inform and inspire Mueller Water Products’ external audiences and employees about company initiatives.
Responsibilities
- Daily collaboration with Product Management to ensure alignment on product launches and release updates
- Create marketing strategy, plan and collateral materials in support of product launches
- Working with Product Management to develop product launch plans and on-going marketing efforts in support of product lines
- Develop product positioning and messaging, including market value propositions
- Drive the execution of marketing plans and strategies across functions to achieve product revenue goals
- Partner with Sales stakeholders to compile market intelligence to identify opportunities for customer acquisition and adoption of product lines
- Communicate value proposition to sales team and work with Marketing Director to ensure effective sales enablement as new products are launched
- As a part of the product launches, create materials to support competitive analysis for product categories
- Serve as Marketing subject matter expert (SME) working with third-party agencies to direct the development of content for lead nurture campaigns, social media, SEO and PPC campaigns to build and support market demand throughout the product lifecycle
Requirements
- Minimum 5 years product marketing experience with at least 3 years’ experience leading product introductions
- Bachelor’s Degree Required, preferably in Marketing, Business or Communications
- Minimum 5 years direct responsibility for commercial storytelling, copywriting marketing collateral and digital campaigns
- Experience with Asana, LeanKit (or other project management platforms), SalesForce.com and Marketing Cloud (formerly Pardot) preferred
Benefits
- Medical and dental insurance
- 401K plan with company match
- Employee Stock Purchase Plan program
- Short-term disability benefits
- Vacation
- Tuition reimbursement program
- Company-provided life insurance
- Long-term disability and supplement insurance at group rates
