About the position
Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology? Learn more at dat.com/company.
Responsibilities
- Create B2B marketing strategies for DAT target segments, products, and services.
- Set goals and build demand generating campaigns based on data and analysis.
- Drive how the market feels about our product with strategic product positioning, messaging, and branding/naming work.
- Successfully collaborate with the Marketing team, as well as with partners in Sales, Customer Success, Product and Finance.
- Support sales channels to increase market share, volume, and product profitability.
- Define market research, develop deep insights, and put KPIs in place for key analytics.
- Interface with the marketing and sales team to develop GTM plans that drive growth.
- Ensure launch readiness by facilitating tests and trials.
- Create high-impact messaging that inspires people to take action.
Requirements
- 5+ years of product marketing experience in software or marketplace/platform businesses.
- Naturally curious and active listener.
- Excellence in developing go-to-market campaigns that drive market share.
- The ability to tie customer intent to product marketing plans that ensure business results.
- Background in SaaS marketing is a must.
- Experience developing offering and monetization models and product forecasts.
- Analytics; the knowhow to define and access metrics, and to convert data insights into action.
- Ability to lead cross-functional teams and to create synergy with Sales and Marketing.
- Bachelor's degree (B.A.) in communications, marketing, or similar.
Benefits
- Medical, Dental, Vision, Life, and AD&D insurance
- Parental Leave
- Up to 20 days of paid time off starting in year one
- An additional 10 holidays of paid time off per calendar year
- 401k matching (immediately vested)
- Employee Stock Purchase Plan
- Short- and Long-term disability sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Tuition Reimbursement Program
- Employee Assistance Program
- Additional programs - Employee Referral, Internal Recognition, and Wellness
- Free TriMet transit pass (Beaverton Office)
- Competitive salary and benefits package
- Work on impactful projects in a cutting-edge environment
- Collaborative and supportive team culture
- Opportunity to make a real difference in the trucking industry
- Employee Resource Groups
