Product Marketing Manager

About the position

As a Product Marketing Manager at Fiserv, you will be at the forefront of transforming financial services for community banks and credit unions. Dive into the dynamic world of marketing strategy, where you'll not only develop and execute innovative go-to-market approaches but also directly influence sales pipeline and revenue growth. Your role will be pivotal in ensuring our clients not only survive but thrive in an increasingly digital landscape. You'll have the unique opportunity to touch all aspects of marketing, gaining instant recognition for your contributions. Your knack for analyzing market trends will drive distinctive product positioning and craft compelling, value-driven messages that captivate key personas.

Responsibilities

• Design and develop strategic marketing programs in support of key, targeted priorities for products and solutions from Fiserv, including those that empower the growth of community banks and credit unions.
• Lead product marketing efforts inclusive of all product and related collateral (sales documentation, product videos, website copy, blog posts, and more) to drive awareness, positioning, and adoption of strategic marketing programs.
• Collaborate proactively with internal stakeholders in business management, product management, sales, marketing, finance, and account management to develop, execute, and define marketing program strategies, plans, and measurable goals.
• Coordinate industry and client research, whitepaper, and thought leadership development.
• Support social media and content marketing efforts, including social listening.
• Support sales and lead generation efforts.
• Identify and support the Fiserv presence at Fiserv-hosted and industry tradeshows and events.

Requirements

• 5+ years of experience in designing and developing strategic marketing programs, such as digital marketing, content marketing, social media, email marketing, and events
• 5+ years of Business to Business (B2B) and Business to Consumer (B2C) marketing experience
• Bachelor's degree or an equivalent combination of education, work, and/or military experience

Nice-to-haves

• 3+ years of experience in creating and managing marketing campaigns in the financial services industry
• 3+ demonstrable experience in product marketing and innovation

Benefits

• Medical, Vision and Dental Benefits
• Fuel Your Life Wellness Program
• 401k, Employee Stock Purchase Plans and Incentives & Bonuses
• Employee Resource Groups
• Paid Time Away