Product Marketing Manager

About the position

At Learning Without Tears (LWT), we are a mission-driven, family-owned company dedicated to providing top-tier educational products, professional learning, and digital resources. Our team thrives on innovation, collaboration, and a shared commitment to excellence, creativity, and simplicity. We are seeking a skilled Product Marketing Manager to drive the messaging, positioning, and go-to-market strategy of Learning Without Tears' products. Reporting to the Director of Product Marketing, you will take ownership of your assigned product while contributing to the marketing success of our broader portfolio. You will play a vital role in telling compelling product stories, enabling our sales teams, and driving market adoption.

Responsibilities

• Owning the messaging and positioning foundations of assigned products by conducting competitive landscape analysis, partnering with product and market research, and understanding customer needs and pain points.
• Acting as the voice of the customer and collaborating with the product team in the product development process.
• Leading go-to-market planning and launch execution for new and existing products, ensuring persona alignment, benefit driven messaging, and effective sales enablement.
• Collaborating with the marketing team to ensure consistent messaging across all touchpoints and drive campaigns in support of your products.
• Developing and maintaining a robust set of sales enablement tools; including sales guides, battle cards, sample kits, and sales presentations.
• Training and supporting customer facing teams, empowering them to communicate product value with confidence.

Requirements

• B.A. or B.S. in marketing, education, or related fields or equivalent work experience.
• 4+ years related experience marketing with 1+ years in product marketing.
• Experience in K-12 education, preferably focused on early literacy or ELA; Pre-K experience is a plus.
• Proven ability to simplify complex concepts into clear, compelling messaging.
• Strong written and verbal communication skills.
• Experience working cross-functionally with sales, customer success, and product management.

Benefits

• Mission-Driven Impact: Join a team passionate about making a difference and driving positive change.
• Growth and Development: We invest in your success with ongoing learning and career opportunities.
• Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
• Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
• Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition.