About the position
At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you. We believe in Teammateship, Grit and Innovation …. our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success. Foley is seeking a passionate and experienced Product Marketing Manager to play a pivotal role in driving the success of our SaaS product. You will be the champion for our product, understanding our customers, the market landscape, and our competitive differentiators. This role requires a strategic thinker with exceptional execution skills, capable of translating market insights into compelling product positioning, go-to-market strategies, and customer engagement initiatives. You will collaborate closely with product management, sales, marketing, and customer success teams to ensure our product resonates with the right audiences and drives significant growth and adoption.
Responsibilities
- Conduct thorough market research to identify customer needs, emerging market trends, and the competitive landscape.
- Develop detailed customer personas, map out buyer journeys, and define market segmentation strategies to effectively target key audiences.
- Gather and analyze customer feedback through various methods, including interviews, focus groups, and surveys, to inform product development and marketing strategies.
- Develop clear, concise, and compelling product positioning that articulates the unique value propositions and competitive advantages of our SaaS product.
- Craft consistent and impactful messaging that resonates with target customers across all marketing touchpoints, including the website, email campaigns, and advertising.
- Lead the development and execution of comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with overall business objectives.
- Plan and manage the targeting and execution of product launches, ensuring seamless coordination and preparedness across internal teams, including sales, customer success, and marketing.
- Identify and evaluate the most effective channels for product distribution and promotion, including digital marketing, strategic partnerships, and industry events.
- Continuously monitor and analyze competitors' product offerings, market positioning, pricing strategies, and sales tactics.
- Develop insightful competitive analysis reports that provide actionable intelligence to the product team for identifying gaps and opportunities, and to the sales team for effectively addressing competitive objections.
- Develop and implement targeted campaigns to drive product adoption and increase usage among existing customers, particularly for new features and updates.
- Create engaging and informative educational materials such as product demos, tutorials, and webinars, to empower customers to maximize the value of our product.
- Collaborate closely with the product management team to ensure the product roadmap is strategically aligned with identified market needs, evolving customer demands, and competitive pressures.
- Provide valuable input to the product team based on customer feedback, sales insights, and market research findings to help prioritize features and product improvements.
- Establish key performance indicators (KPIs) and diligently track and report on critical metrics related to product launches, adoption rates, and customer feedback.
- Analyze the performance and effectiveness of go-to-market campaigns and product marketing initiatives, providing data-driven insights for continuous optimization and improvement.
- Serve as the primary point of contact and facilitator between the product, sales, marketing, and customer success teams, acting as the internal subject matter expert, offering content insight and team enablement.
- Collaborate closely with the customer success team to capture valuable insights into customer usage patterns and pain points, and with the sales team to understand field-level feedback on product positioning and messaging.
- Partner with product and finance teams to define and adjust pricing models that align with the company’s overall revenue objectives and market positioning.
- Develop effective strategies for product packaging, including exploring freemium models, tiered pricing structures, and bundling options, based on thorough customer segmentation and value analysis.
Requirements
- Bachelor’s degree in marketing, business, or a related field
- 5+ years of experience in product marketing within a SaaS environment
- Proven success in launching new products and features
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Experience with marketing automation tools and CRM systems
Benefits
- Choose from 3 medical plans, 2 levels of dental, and 2 levels of vision plans.
- Enjoy generous vacation, sick, and personal time off, plus a 401K plan with a match.
- We support your well-being so you can live your best life.
- In our entrepreneurial environment, you have the freedom to explore new ideas and approaches, backed by a collaborative team.
- We prioritize internal growth and encourage employees to apply for new opportunities.
- We celebrate success and believe in transparency and teamwork.
