Product Marketing Manager

About the position

As Product Marketing Manager, you will support the VP of Marketing Operations in the development and execution of marketing strategies to promote new and existing products and product lifecycle changes, including market research, creating product positioning and messaging, executing go-to-market strategies, collaborating with cross-functional teams, and analyzing customer needs to drive product adoption and sales growth; essentially acting as the bridge between teams to ensure successful management of complex operational projects and product lifecycle management.

Responsibilities

• Develop and maintain project deliverables, timelines, and schedules; track and execute pre and post operational project plans, end-to-end.
• Work closely with local operations, IT, engineering, marketing, sales, finance, training, call center and other stakeholders to ensure alignment and smooth management of complex projects, product launches and other operational initiatives.
• Conduct in-depth market research to understand customer needs, competitor landscape, and market trends to inform product positioning and marketing strategies.
• Execute comprehensive go-to-market plans including launch strategies, pricing, distribution channels, and promotional campaigns.
• Develop training curriculum, FAQs, sales tools and materials to educate the technical and sales team on goals and objectives, features and benefits.
• Develop compelling product messaging and value proposition to clearly articulate the benefits of the product to target customers.
• Create marketing content such as product descriptions, website copy, case studies, and presentations to support marketing initiatives across various channels.
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
• Other duties as assigned.

Requirements

• 3-5+ years of experience leading Product Marketing and Project Management.
• Telecommunications experience.
• Experience with implementing and executing marketing operational projects, campaigns, budgets, and agency relationships.
• Experience synthesizing information and critical details for leadership, and driving implementation of decisions and department ops direction.
• Strong copy-writing, organization and documentation abilities in product marketing space.
• Proven success leading and partnering with cross-functional teams in a Marketing Operations capacity.
• Proficient in the utilization of all the Google and Microsoft Office Suite programs, including Word, PowerPoint and Excel.
• Strong technical knowledge and understanding of internet, video and mobile projects and services.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program