About the position
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. The Product Marketing Sr Manager, Partnerships will act as a leader in our growing Marketing organization. You will be responsible for defining, communicating, and proliferating the message about OpenX and our supply-side solutions to brands, agencies, publishers, DSPs, and Data partners. You will champion our customers' needs and our brand's values, and understand the strategic alignment with our partners' needs. You'll help assess our market, understand the competitive landscape, our unique differentiation, and how to position our product solutions for ongoing success and growth. Reporting to the vice president of product marketing, the Product Marketing Sr Manager, Partnerships, will lead go-to-market activities and solutions and own client-facing product marketing with partners, with a specific focus on demand and data partners. You will act as a liaison between our external partners and our internal product and revenue teams and as the subject matter expert on our products and capabilities.
Responsibilities
- Lead the development of tailored marketing programs that address partner challenges through program and content creation and channel execution.
- Drive cohort-based success strategies to ensure partners are well-positioned for sustainable growth.
- Inspire creativity in the team to work with partners to develop new tactics and strategies that engage target audiences/personas.
- Support a global team throughout the go-to-market process.
- Manage and build insight-driven product marketing and co-marketing strategies to drive business impact.
- Align and partner with data partnerships, demand platforms, product management, and sales teams to identify customer needs and key product enhancements and successfully launch new products.
- Simplify complex subject matter into clear, simple messaging, jargon-free marketing, and positioning aligned to customer needs.
- Embrace an analytical mindset to leverage insights and data to drive impact and revenue results.
- Understand broader market trends, our customers, and the adTech business landscape.
- Serve as the internal subject matter expert and center of excellence regarding competitive and partner platforms' capabilities and GTM.
- Manage the competitive and market insights process to inform key product enhancements and innovations in new products, including win/loss analysis and associated metrics for success.
Requirements
- 6+ years of experience with a minimum of 5 years in product marketing.
- Deep understanding of the B2B advertising/marketing technology space or product marketing experience.
- Experience developing and leading co-marketing programs with partners, including thought leadership, content, event, and sales enablement support.
- Ability to develop and lead customer demos and create scalable training for external-facing products.
- Experience in the programmatic advertising and adtech industries.
- Excellent verbal and written communication skills.
- Ability to translate complex concepts into competitive, compelling marketing messages.
- Experience with Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira, or similar project management software and agile development environments.
Nice-to-haves
- Pragmatic marketing certification.
- Global marketing experience.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401k
- Equity
