About the position
Integrated DNA Technologies (IDT) is the leading manufacturer of custom oligonucleotides and proprietary technologies for genomics applications. Our work is complex and cutting-edge, and our team members are curious, creative thinkers who understand that good data drives smart decisions. At IDT, we realize that although science may be uniform, people are unique. We promote a culture where engaged people are motivated and have opportunities to achieve their full potential, as part of one global team. IDT is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health. This position is part of the IDT's global marketing organization, located in either Coralville, Boulder, Redwood City, or San Diego, and will be on-site. At IDT, we are one global team. We celebrate our differences, engage in healthy debate, and are inclusive. Together, we accomplish great things.
Responsibilities
- Develop an understanding of customer needs, market trends, and opportunities within the next-generation sequencing market segments, through direct customer contact and primary and secondary research, and convert customer and market insight into impactful core marketing collateral and actions that drive demand generation.
- Support collaboration with IDT Product Marketing/Management, Product Development, and Project Management - as well as with Global Sales and Regional Marketing - to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and key messages specific to PCR and NGS portfolios.
- Craft and execute impactful marketing campaigns, collateral, and content. Analyze marketing campaign performance and use data-driven insights to optimize strategies and content.
- Collaborate with product, regional and channel owners to ensure that campaign tactics match market segment needs. Work with third parties to drive product awareness and positioning. Partner with digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.
- Own and be accountable for the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.
Requirements
- Bachelor's degree in marketing, life science (biology, chemistry, biochemistry), or other relevant field
- 3+ years of experience across life sciences marketing or laboratory experience in next-generation sequencing
- Demonstrated domain expertise in the application of PCR and NGS
- Experience with creating marketing content and executing marketing campaigns.
Nice-to-haves
- Advanced degree (PhD strongly preferred; Masters degree) in business or life sciences
- Experience working directly with IDT's product portfolio
Benefits
- Paid time off
- Medical/dental/vision insurance
- 401(k) to eligible employees
- Bonus/incentive pay
