Product Marketing Specialist

About the position

Viridien is seeking a Product Marketing Specialist to support go-to-market strategies for our energy and geoscience solutions. This role is essential in driving awareness, engagement, and demand by crafting targeted messaging, developing compelling content, and supporting integrated marketing campaigns. You'll collaborate closely with internal teams to ensure alignment across sales, digital, and brand initiatives.

Responsibilities

• Develop and refine product positioning and messaging that clearly communicates value to target audiences
• Support go-to-market campaigns with impactful content across web, email, social media, and print
• Create and maintain sales enablement tools like product sheets, case studies, and brochures
• Conduct market research to stay informed on industry trends, customer needs, and competitive positioning
• Collaborate with business lines and marketing teams to align messaging across platforms
• Analyze campaign performance and optimize messaging and content based on data and feedback
• Ensure all content is brand-aligned, technically accurate, and audience-appropriate
• Contribute to internal and external thought leadership through content development

Requirements

• Bachelor's degree in Marketing, Business, or a Science-related field (Geoscience preferred)
• 5+ years of product marketing or B2B marketing experience, ideally in energy, geoscience, or technology
• Strong writing and storytelling skills-able to turn complex ideas into clear, compelling content
• Familiarity with go-to-market strategy, sales enablement, and customer journey mapping
• Understanding of energy sector trends like digitalization and decarbonization
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Collaborative mindset with strong communication and interpersonal skills
• Experience working cross-functionally with technical, sales, and creative teams