About the position
Reporting to the Marketing Manager or Director in a P&L, this position creates and leads the marketing for health insurance products and services as assigned. It creates and executes an annual marketing or go-to-market plan and related strategies to retain, increase, and engage customers with a focus on personalized marketing experiences and segmentation. This position leads complex work, identifies new strategies, and creates marketing materials and campaigns that directly impact acquisition and/or retention within the P&L vertical. The Product Marketing Specialist coordinates and implements the development of marketing campaigns to generate leads and engage audiences. It works closely with the Creative Services team to manage the creation of presentations, direct mail and email campaigns, web content, and digital campaigns. Additionally, the Product Marketing Specialist ensures marketing materials align to product messaging and positioning frameworks and meet regulatory, compliance, branding, and legal requirements.
Responsibilities
- Develops annual marketing plan/s, go-to-market plans, and communication strategies to support goals and approved initiatives.
- Identifies and utilizes marketing/communication strategies to acquire new prospects and engage/retain current customers.
- Develops marketing and sales materials to support pre-enrollment and enrollment, including direct mail, letters, web content, guides, presentations, etc.
- Works with the Consumer Insights team to create market segmentation specific to geographies and markets and identifies opportunities for capturing feedback that will inform the annual marketing plan, marketing promotion, and customer communication efforts.
- Understands KPIs and supports measurement of KPIs to ensure effective campaign strategies.
- Stays current on industry and skills, including competitor knowledge.
- May be asked to lead research efforts that support related marketing initiatives.
- Utilizes resources from multiple Marketing teams, including Creative Services, Public & Community Relations, Consumer Insights, and Customer Experience to oversee the development and successful launch of prioritized and budgeted client marketing initiatives.
- Ensures Marketing resources are prioritized accordingly.
- Demonstrates strict project management skills and uses project tracking software to create project plans for prioritized initiatives to ensure Marketing resources are appropriately allocated to meet deadlines and budgets.
- Provides status reports and dashboards to leaders and business owners.
- Manages projects that utilize other teams and may lead cross-functional teams in successful completion of projects.
- Works with P&L and marketing stakeholders to support and manage to approved budgets each year.
- Reconciles invoices to ensure they match the bid and are submitted for payment in a timely manner.
- Identifies and recommends cost reduction ideas.
- May mentor other caregivers or interns.
- May also manage vendors and associated projects and budgets, as assigned.
Requirements
- Five years of experience in product marketing, account management, health insurance or healthcare communications, or communications.
- Four years of experience in managing product marketing and communications projects.
- Demonstrated experience in product marketing, account management, health insurance or healthcare communications, or communications.
- Demonstrated experience managing complex projects.
- Demonstrated excellence in written and verbal communication skills.
- Demonstrated excellence in project management and problem resolution.
- Demonstrated advanced experience working with word processing and other office software, desktop publishing programs, and multi-media presentation tools.
- Experience with digital marketing writing, design, or placement.
- Ability to conceptualize and pitch innovative ideas to manager, team, or key stakeholders, and strong presentation skills.
- Demonstrated ability to work autonomously.
Nice-to-haves
- Bachelor's degree in communications, English, marketing, public relations, or business obtained through an accredited institution or equivalent relevant work experience.
- Demonstrated excellence in project management and related tools.
- Project leadership skills, interpersonal and relationship-building skills, and problem-resolution skills.
Benefits
- Comprehensive benefits package that covers a wide range of programs to foster a sustainable culture of wellness.
- Tuition coverage paid directly to the academic institution through the PEAK program.
- 100+ learning options to choose from, including undergraduate studies, high school diplomas, and professional skills and certificates.
