Product Marketing Specialist

About the position

As a Product Marketing Specialist, you will be responsible for developing, implementing and monitoring the marketing programs for a significant product, product category, or brand.

Responsibilities

• Develops and implements a marketing, branding, and promotional program to stimulate demand for a product or particular line of key products.
• Establishes marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development to manage a product or product category's life cycle.
• Plans, implements and evaluates the strategy for marketing organization brands to various distribution channels (i.e., wholesalers, retailers, distributors).
• Coordinates merchandising, promotion and commercial collaboration projects between the organization and distribution channels to increase demand for organization products and services.
• Uses market research, product analysis, and customer feedback to recognize opportunities for advancing the brand across a range of products and categories.
• Develops marketing plans for program implementation, monitoring and evaluation.
• Provides training, education, and technical assistance to the sales force and customers.
• Other related duties as assigned.

Requirements

• Bachelor's degree in a relevant discipline with a minimum of 6 years of relevant experience or 10+ years of relevant experience.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off