About the position
As a Product Marketer, you will be responsible for the development of product messaging and content in support of American Century Investments’ product capabilities. You’ll capture the story of ‘why this product.’ We want you to play a meaningful role in partnering closely with business partners across the organization, including investment management, product management, distribution and marketing teams. You will write and develop creative and engaging communications and materials that will help drive demand for our products. You will have a strong foundation of the different types of clients and build on that to understand our personas. Key to that is to know the client’s needs – how they buy and their buying criteria – and be able to translate that knowledge into materials to support product launches, specific featured products and marketing campaigns. You will also initiate new ideas to help support product awareness, such as education and online landing pages. In this role, a deep understanding of the fixed income market and the financial services industry is necessary to create the messaging and positioning of the products. Attention to detail, an eye for quality, and the ability to learn and translate technical features of investment strategies into benefits are crucial. This hybrid position will be based out of our Kansas City or New York office. This position is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without visa sponsorship, now or in the future.
Responsibilities
- Develop, write, and communicate product positioning and core messaging that differentiates our firm's strategies.
- Provide technical product knowledge for promotional initiatives, media and sales efforts.
- Help build awareness of our capabilities and highlight product strengths and value to the market.
- Ideate, collaborate and execute content deliverables according to priorities.
- Craft and refine product content for both digital and print formats, such as marketing flyers, FAQs, fact sheets, digital product pages, brochures, articles, regular reports and promotional product presentations.
- Integrate messaging and ensure its consistency across all marketing media through routine quality control processes, such as periodic content reviews.
- Seek new and creative ways to refine and hone the product support, seeking to add, maintain, or discontinue content as needed.
- Actively interact with other internal business partners, including Sales, Client Marketing, Marketing Operations, Brand, Product Managers, Portfolio Managers and Compliance to pinpoint client needs, craft compelling product content, build internal consensus, and execute well-informed projects.
Requirements
- Bachelor's Degree in Marketing, Economics or Finance.
- 10+ years of validated experience in a role that combines marketing, sales and communications, preferably within an investment management/asset management firm.
- Demonstrated knowledge of investment theories within multiple investment subject areas.
- Understanding of and experience in writing, crafting content and messaging for multiple distribution channels such as retail, retirement/defined contribution, institutional and international.
- Strong knowledge and proven ability working with multiple marketing mediums.
- Ability to apply competitive intelligence to position products successfully.
- Experience leading creative or agency resources (internal and external).
- Powerful written communication, technical writing and presentation skills.
- Excellent task management skills to engage with Sales, Marketing, Product Development, and Compliance; ability to function in cross-functional teams.
- Demonstrated ability to confidently build relationships with and influence senior leaders as well as other business partners.
- Results-oriented, with the ability to work effectively with minimum supervision.
- Aptitude for learning about investments and capital markets.
- Demonstrates the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven.
Nice-to-haves
- Experience with fixed income product messaging and content needs; familiar with marketing efforts.
- Experience working in a sales-motivated, multi-channel distribution environment.
- Additional certifications such as Series 6 or 7, Claritas, CIMA, CAIA, CFA, or CFP.
- Master’s Degree in a related field.
Benefits
- Competitive compensation package with bonus plan.
- Generous PTO and competitive benefits.
- 401k with 5% company match plus annual performance-based discretionary contribution.
- Tuition reimbursement, formal mentorship program, live and online learning.
