About the position
This role provides an experienced and curious product marketer with the opportunity to create and take ownership of end-to-end marketing strategies, apply “big-picture” marketing ideas to spark internal and external engagement, and ultimately simplify complex and technical concepts for J.P. Morgan prospects and clients. As a Product Marketing Strategy Lead within Payments, you will create, lead, and deliver comprehensive marketing plans for a portfolio of global payments products and solutions. You will collaborate with product and sales executives, as well as the broader marketing and communications team. In this role, you will lead a team dedicated to educating and equipping the organization with integrated go-to-market strategies and compelling storytelling. You will gain a deep understanding of our strategic business objectives, position a suite of offerings, and leverage your expertise to craft differentiated, audience-focused messages that are effectively activated across the appropriate channel mix.
Responsibilities
- Drive and lead integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix.
- Lead and influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.
- Partner with business leads to align marketing plans with strategic business objectives and milestones, meeting regularly with key stakeholders to gather input, feedback, and measure success.
- Become the subject matter expert for the portfolio of products and solutions you support, embodying 'one message, multiple messengers' to educate, equip, and excite the field.
- Manage and develop a team of individuals to be strong collaborators and storytellers.
- Create meaningful, relevant, and compelling narratives for target audiences, supported by tangible proof points.
- Manage your book of work and proactively provide updates to the team and partners.
- Utilize market trends, competitive and customer research to shape how we position our solutions in the marketplace.
- Manage controls and procedures in accordance with compliance requirements.
Requirements
- 8+ years of relevant product marketing experience.
- Demonstrated experience leading go-to-market strategies, including the execution of tactics in a business-to-business marketing environment.
- High degree of intellectual curiosity and capacity to connect the dots, synthesize complex information gathered from disparate sources, and drive results under deadlines.
- Comfortable working in a matrix management organization structure to drive results.
- Oriented towards execution and can execute through ambiguous situations.
- Strong project management and organizational skills.
- Thinks strategically and executes quality output under tight deadlines.
- Comfortable with, and an advocate for, ongoing change. Drives structure while also pivoting quickly based on changing business demands or environments.
- Demonstrates respect for a diversity of opinions and styles.
- Strong written and verbal communication skills, including experience writing product messaging, communications, and presentations.
Nice-to-haves
- Bachelor’s degree in marketing or a related field.
- Experience in technology, fintech, or related spaces.
- Experience with Workfront, SharePoint, and Tableau.
