About the position
FanDuel is seeking an Integrated Campaign & Product Marketing, Senior Associate to join our dynamic Flywheel and New Ventures team. In this role, you will lead the execution of integrated marketing campaigns, ensuring cross-functional alignment across product, creative, and marketing teams. You will oversee the development of campaign strategies, manage creative production, and drive execution to deliver high-impact assets. Collaborating closely with stakeholders across Product, UX, Creative Ops, and Marketing, you will ensure seamless delivery of go-to-market plans and optimize performance through data-driven insights. This position offers an exciting opportunity to shape the future of Flywheel and New Ventures by enhancing customer engagement through innovative and well-executed campaigns.
Responsibilities
- Own the end-to-end management of marketing creative development and campaign execution, ensuring alignment across channels and stakeholders.
- Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks before they arise.
- Lead creative development efforts, from creating briefs in partnership with channel owners, to overseeing asset production, approvals, and versioning.
- Assess the efficacy of key campaigns with Commercial, Insights, and Analytics teams, adapting future campaigns based on learnings.
- Create run-of-show presentations and post-mortem decks, maintaining a resource of past campaign results to inform future strategies.
- Lead cross-functional collaboration with internal stakeholders to establish a cohesive communications strategy throughout the customer lifecycle.
- Ensure adherence to guidelines and processes while continuously seeking opportunities to improve workflow efficiencies.
- Develop strategies that inform the creation of high-impact creative briefs, ensuring exceptional execution.
- Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Product, UX, and Creative Ops to deliver the best experience.
- Build strong relationships with internal partners, fostering trust and ensuring seamless execution across all marketing touchpoints.
Requirements
- 3+ years of marketing experience preferred
- Bachelor’s degree strongly preferred
- Strong project management skills - Ability to drive marketing creative and campaign execution by aligning stakeholders and proactively bringing teams together to kick off projects.
- Proactive problem-solving – Comfortable planning ahead for major tentpole moments, identifying risks, and mitigating roadblocks before they arise.
- Creative leadership – Experience in developing creative briefs, overseeing asset production, approvals, and versioning in partnership with key stakeholders.
- Data-driven mindset – Ability to assess campaign performance using insights and analytics, applying learnings to optimize future strategies.
- Excellent communication skills – Comfortable creating and delivering run-of-show presentations, post-mortem reports, and maintaining historical campaign insights.
- Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.
Benefits
- Array of health plans to choose from (some as low as $0 per paycheck)
- Programs for fertility and family planning
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Paid personal time off and 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
