Program Marketing Manager - Innovation Works, Inc.

About the position

Innovation Works (IW) is seeking a proactive and highly organized Program Marketing Manager to plan and execute founder-focused marketing campaigns and signature events, including the Innovation Works Venture Expo, AI & Robotics Venture Fair, and UpPrize. The ideal candidate will excel at bringing stories and experiences to life across digital and physical platforms. This hands-on role requires strong attention to detail, content creation capabilities, and excellent project management skills. The Marketing Manager will collaborate across teams, but must also be able to execute independently. While there are no direct reports, the role is pivotal in cross-functional coordination.

Responsibilities

• Plan and execute marketing campaigns targeting current and future founders.
• Develop campaign messaging, timelines, and content in collaboration with the Director of Marketing and program leads.
• Manage logistics and execution of founder-focused events, including Venture Expo, AI & Robotics Venture Fair, and UpPrize.
• Write and edit multi-format content: emails, blogs, social media, landing pages, and event scripts.
• Coordinate closely with internal teams, vendors, and partners to ensure campaign success.
• Support website updates and ensure alignment with campaign goals (via WordPress or Webflow).
• Assist with managing HubSpot-based campaigns and contact segmentation.
• Track campaign performance using analytics tools like Google Analytics and HubSpot.
• Contribute to event collateral design and ordering promotional items.

Requirements

• 5+ years of experience in marketing with a focus on campaign and content execution.
• Proven experience in virtual and in-person event planning.
• Strong writing and editing abilities.
• Proficiency with HubSpot, Google Workspace, Canva/Adobe Suite, and Zoom.
• Organized and independent, yet collaborative.

Nice-to-haves

• Experience in startup, tech, or economic development sectors.
• Familiarity with Salesforce and CRM systems.
• Basic design and website CMS knowledge.

Benefits

• Competitive salary commensurate with experience.
• Health, dental, and vision insurance.
• Generous paid time off and holidays.
• Hybrid work flexibility.
• Professional development support.