About the position
The award-winning, 480-acre Saddlebrook Resort has made a name for itself as a premier meeting and vacation destination, as well as one of the nation's preeminent athletic training facilities. Purposely planned as a car-free Walking Village, the resort setting allows guests to easily walk everywhere, surrounded by lagoons and cypress trees. Families and groups visiting our upscale hotel near Tampa, Florida, may choose from 495 rooms and suites with a total of 800 bedrooms, clustered around nine serene courtyards complete with gardens, stone benches, stone paver walkways and native Florida landscaping. Exceptional restaurants and lounges, two golf courses, multiple tennis courts and more complete our offerings.
Responsibilities
- Manage and maintain property website.
- Plan and execute media strategy within budget levels.
- Coordinate social media efforts.
- Develop internal marketing communications.
- Coordinate e-marketing efforts.
- Maintain multiple event calendars.
- Write and coordinate tourism marketing grant efforts.
- Communicate with internal departments to develop a weekly activity guide.
- Run weekly, monthly and quarterly Sales Reports.
- Provide additional assistance as directed by the Director of Sales and Marketing.
- Audit and make updates to the property websites.
- Ensure Internet Specials and other promotions are optimized for maximum sales.
- Develop Reporting on website performance and ROI digital spend.
- Execute agreed upon direct marketing campaigns.
- Create and implement local e-mail campaigns.
- Coordinate with agency on execution of primary direct marketing initiatives.
- Coordinate advertising campaigns digital, print, consumer and industry publications.
- Coordinate agreed upon public relation activities including press visits and events with outside agency.
- Facilitate social media web sites and campaigns.
- Create/manage social media web sites including Facebook, Twitter, etc.
- Manage pro-active posting or work with assigned agency and follow up to travel sites including Trip Advisor, Yahoo Travel, etc.
- Maintain updated content on 3rd party websites such as OTAs, OpenTable, Yelp etc.
- Develop property signs, posters in room collateral ensuring adherence to brand guidelines.
- Coordinate/lead and maintain property meetings & agendas to drive programming, events & holiday calendars, and activations.
- Attend and actively participate by providing marketing solutions for revenue shortfalls in the weekly Revenue Strategy Meeting.
- Prepare and distribute daily, weekly, monthly and quarterly sales and marketing reports to sales staff, directors and the Home Office.
Requirements
- BA degree or Associate degree with experience.
- Excellent computer skills, including desk-top publishing.
- Excellent written and oral communication skills.
- 1-2 years of Marketing experience in a relevant field (Previous Hospitality experience a plus).
- Knowledge of current digital marketing and social media marketing trends and best practices.
- Experience managing social media channels for business.
- Ability to analyze data and communicate effectively with peers and superiors in a positive manner.
- Outgoing and self-motivating individual with pleasant personality.
- Ability to listen, speak and write English to ascertain and respond to vendor needs.
Nice-to-haves
- Graphic Design experience preferred but not required (Photoshop, InDesign, Illustrator, etc).
