Public Relations and Marketing Specialist - English Department

About the position

The Department of English is accepting applications for a Public Relations and Marketing Specialist. This position will work with the English Academic Unit Head to develop marketing and public relations strategies both within and outside of JMU.

Responsibilities

• Generate, publish, and edit content that reflects the mission, values, and goals of the English Department
• Manage the English Department website, social media, and other campus communications
• Support the publicity and marketing of English Department events, courses, and programs across multiple platforms, both digital and print
• Collaborate with the College of Arts and Letters and JMU media partners
• Support and facilitate the English Student Ambassador Program
• Monitor and report on effectiveness of social media and marketing (using KPIs)
• Maintain database of course syllabi
• Assign advisors and advisees for majors and minors
• Screen and answer calls
• Greet walk-in visitors
• Assist with outreach to alumni and donors
• Help with special projects
• Assist the Awards Committee
• Other duties as assigned

Requirements

• Excellent oral and written communication skills
• Ability to prioritize assignments and meet deadlines
• Basic knowledge of website content management
• Expertise with Microsoft Office Suite (including Excel, Outlook, and TEAMS)
• Detail-oriented and creative approach to developing marketing and public relations plans
• Ability to work in a team

Nice-to-haves

• Knowledge of JMU systems, policies, and procedures
• Expertise with Cascade, Canva and Adobe Creative Cloud
• Experience with YouTube and other social media platforms

Benefits

• Paid vacation, sick, parental, and community service leave
• 19 paid holidays a year
• Affordable health insurance
• Retirement through the Virginia Retirement System
• Work-life balance and integration program, Balanced Dukes
• Tuition Waiver Program for undergraduate and graduate level courses taken at JMU