Public Relations Specialist - Marketing Communications - Full Time - Days

About the position

Public Relations Specialist is a highly motivated public relations professional who will work diligently to identify and pitch interesting ProMedica stories that inform and demonstrate how we help to improve health and well-being. This professional will be responsible for cultivating cooperative relationships to encourage media coverage that supports our mission, goals, and objectives.

Responsibilities

• Work with a diverse, cross-functional team to identify stories about clinical excellence, patient experience, well-being, health care technology, community impact, events, thought leadership, and more.
• Establish and maintain cooperative relationships with members of the media, community partners, and other influencers as appropriate.
• Respond to media information requests and coordinate necessary interviews promptly.
• Manage clients and projects, creating public relations content, including press releases, media advisories, articles, and talking points.
• Monitor national news for trending health and well-being topics to generate media pitch ideas proactively.
• Gather background information and develop creative and effective written/verbal media pitches.
• Assist with issues management and crisis communications.
• Prepare reports and newsletters.
• Other duties as assigned.

Requirements

• A bachelor's degree in public relations, communication, marketing or a closely related discipline.
• Exceptional interpersonal communication skills with the ability to listen effectively.
• Proficiency in Associated Press writing style.
• Responsible use of generative AI for ethical content creation as appropriate.
• Self-motivated and detail-oriented with a positive and professional approach to teamwork.
• A minimum of 3 years demonstrated public relations experience at a large company or organization.

Nice-to-haves

• Issues management and/or crisis communications experience.