Freelancer, Public Relations

USTA National Headquarters • Honolulu, HI

1d

About The Position

The USTA Hawaii Pacific, Inc. (USTA HPI) seeks a qualified Hawaii-based freelance Public Relations (PR) professional to provide strategic communications and media support for our projects and initiatives across the Hawaii Pacific section. The ideal candidate will have experience in sports, non-profit, and community advocacy PR, and a strong understanding of the local media landscape. The primary objective of this engagement is to increase the visibility, understanding, and support for USTA HPI’s programs, advocacy efforts, and community impact.

Requirements

• Proven experience (3+ years) as a PR professional or journalist, with a portfolio showcasing successful media relations and content creation.
• Deep familiarity with the Hawaii and Pacific region media market; must reside within the Hawaii Pacific section
• Excellent written and verbal communication skills, including strong editing and proofreading abilities.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

Nice To Haves

• Experience working with non-profit organizations or sports-related entities is a plus.

Responsibilities

• Draft, edit, and distribute compelling press releases announcing new programs, tournament results, grants, community impact initiatives, and organizational news.
• Develop key messaging and talking points for leadership regarding important organizational milestones and public-facing issues.
• Create pitch letters, backgrounders, and media alerts as needed.
• Cultivate and maintain relationships with key local and regional media contacts (print, broadcast, online) relevant to sports, community news, education, and health/wellness.
• Proactively pitch USTA HPI stories, initiatives, and spokespersons to secure positive coverage.
• Coordinate and facilitate media interviews, press conferences, and photo/video opportunities.
• Manage incoming media inquiries and requests for information.
• Assist in developing communication strategies to support USTA HPI advocacy efforts related to tennis facility development, community access, and state/local partnerships.
• Craft op-eds, letters to the editor, and public statements on key policy issues.
• Help articulate the economic and social value of tennis and USTA HPI work to government officials and stakeholders.
• Collaborate with the USTA HPI marketing team (if applicable) to ensure PR efforts align with paid advertising campaigns.
• Assist in writing compelling copy for promotional materials, website news sections, and organizational newsletters that target external audiences.

What This Job Offers

• Education Level: No Education Listed