rea Director of Sales & Marketing-Holiday Inn & Fairfield Inn Columbia, MO

About the position

The Area Director of Sales & Marketing is responsible for leading and managing the sales and marketing efforts for two properties—Holiday Inn Columbia, MO and Fairfield Inn Columbia, MO—to maximize revenue, market share, and profitability. This position will develop and execute strategic sales plans, build strong client relationships, and ensure brand standards are upheld, while providing leadership to the sales teams at each hotel.

Responsibilities

• Develop, implement, and monitor sales strategies for both hotels to achieve budgeted revenue goals.
• Identify and secure new business opportunities across corporate, group, leisure, and government segments.
• Conduct regular market analysis to stay ahead of competitive trends and adjust strategies accordingly.
• Work closely with Revenue Management to optimize pricing, inventory, and distribution channels.
• Maintain and grow relationships with key accounts, travel agencies, and community partners.
• Conduct client visits, property tours, and presentations to drive business.
• Attend industry trade shows, networking events, and community functions to promote both properties.
• Lead, mentor, and motivate the sales team members at each property to achieve individual and team goals.
• Provide training, performance reviews, and career development opportunities.
• Foster collaboration between sales, operations, and revenue teams to ensure a unified approach to guest satisfaction and profitability.
• Develop marketing campaigns and promotions for both hotels, aligned with brand guidelines.
• Coordinate with digital marketing teams to optimize online presence, social media, and website content.
• Ensure all sales collateral and presentations reflect the respective brand standards (Holiday Inn & Fairfield Inn).
• Prepare weekly, monthly, and quarterly sales reports for review with corporate and regional leadership.
• Manage sales budgets, expenses, and forecasting for both properties.
• Ensure compliance with all company policies, brand standards, and legal requirements.

Requirements

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or related field preferred.
• Minimum 5 years of hotel sales experience, with at least 2 years in a leadership role.
• Multi-property or area sales experience preferred.
• Experience with IHG and/or Marriott brand systems (e.g., Delphi, CI/TY, IHG Concerto) is highly desirable.
• Proven track record of meeting or exceeding revenue goals.
• Strong negotiation, presentation, and closing skills.
• Excellent communication, leadership, and interpersonal skills.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.
• Proficiency in Microsoft Office Suite; knowledge of hotel PMS and sales systems.