About the position
The Marketing Coordinator supports the Parks and Recreation Department by developing and executing high-quality marketing strategies that enhance community awareness and engagement. This position plays a key role in promoting programs, events, and facilities through a variety of channels, including social media, print materials, digital content, and community outreach. In addition to marketing responsibilities, the Marketing Coordinator assists in the planning and delivery of special events, manages program expenditures, performs a variety of administrative and technical tasks, and provides direct support to the Recreation Marketing and Outreach Supervisor. This position requires strong creativity, organizational skills, and a passion for serving the community through effective communication and promotion. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodation so that qualified employees can perform the essential functions of the job.
Responsibilities
- Creates program promotional materials using City/Department standards which includes designing and preparing news releases, pamphlets, signs, and advertising and assists with the marketing of programs.
- Ensures graphic consistency of a family of promotional literature and protects the brand image.
- Plans, develops and implements marketing strategies including marketing/ advertising plans; identifies target markets.
- Assists Supervisor with departmental marketing on social media, websites, and all other media outlets.
- Collaborates with program staff to collect participant feedback, photos, and success stories for use in promotional and reporting materials.
- Supports sponsorship and partnership efforts by creating promotional opportunities and recognition plans for community partners.
- Helps ensure all marketing and communication materials meet ADA compliance and accessibility standards.
- Stays current on marketing trends, tools, and best practices in the parks and recreation field.
- Ensures resources are in good working condition and reports issues to supervisor.
- Maintains program reporting and prepares information as requested, including participation reports, revenue reports and program reports.
- Assists in the coordination and setup of promotional booths or outreach tables at city events, community fairs, and local schools or businesses.
- Responds to emergencies and first aid needs as necessary.
- Performs all other related duties as assigned.
Requirements
- Bachelor's Degree Required. Bachelor's degree preferably in graphic design, advertising or marketing.
- Two (2) year's experience in advertising/graphic design experience and/or marketing required.
- Certification in First Aid and CPR/AED based in either American Heart Association or American Red Cross standards is preferred.
