About the position
With its A.I.-powered robotic technology platform, Symbotic is changing the way consumer goods move through the supply chain. Intelligent software orchestrates advanced robots in a high-density, end-to-end system - reinventing warehouse automation for increased efficiency, speed and flexibility. We are seeking a dynamic and creative Recruitment Marketing Specialist to join our team. This role bridges the gap between recruitment and marketing, focusing on attracting top talent through recruitment marketing, digital marketing strategies, and candidate engagement campaigns. The ideal candidate is detail-oriented, tech-savvy, and passionate about using data and technology to support hiring initiatives. As the Marketing Specialist, you will focus on leveraging data, optimizing processes, and using smart tools and automation to drive measurable results. Success in this role requires strong cross-functional collaboration, working closely with stakeholders across TA, HR tech, and analytics to ensure seamless execution and continuous improvement of our talent attraction strategies.
Responsibilities
- Manage and optimize Talent Acquisition (TA) marketing systems including Applicant Tracking Systems (ATS), job boards, recruitment CRMs, programmatic advertising tools, and recruitment marketing platforms.
- Collaborate cross-functionally with Communications and Marketing to ensure proper system integration, data flows, compliance, and alignment within the overall HR technology stack.
- Develop and execute recruitment marketing strategies that showcase the organization's culture, values, employee experience, and career opportunities.
- Partner with communications and cross-functional teams to create compelling digital content including videos, social media posts, landing pages, and event materials to support storytelling and enhance recruiting visibility.
- Plan and implement targeted digital campaigns aimed at both passive and active candidates, using various channels such as social media, email, and job boards.
- Collaborate with communications team to drive candidate engagement and build brand awareness through tools such as LinkedIn, Instagram, Facebook, etc.
- Enhance candidate experience across key touchpoints-from job discovery and application through engagement and onboarding.
- Track and analyze key recruitment marketing metrics including click-through rates (CTR), conversion rates, cost-per-hire, funnel effectiveness, and engagement rates.
- Generate campaign dashboards and performance reports to show return on investment (ROI) and make data-driven recommendations for improvement.
- Document processes, maintain system playbooks, and update user guides to ensure continuity and scalability.
- Assist with other related duties as assigned, contributing to the overall success of the Talent Acquisition and HR team.
- Monitor tool performance, support data hygiene, maintain tagging structures, and ensure accurate campaign tracking and clean reporting for attribution.
Requirements
- 3+ years of experience in Recruitment Marketing, Digital Marketing, or a related field.
- Hands-on experience or exposure to Applicant Tracking Systems (ATS), such as Workday.
- Sourcing platforms (e.g., LinkedIn, Indeed, Findem).
- Marketing automation tools.
- Strong project management and cross-functional communication skills.
- Proven ability in copywriting, content creation, and storytelling for digital channels.
- Solid understanding of digital marketing, SEO, and social media best practices.
- Proficient in Excel, SharePoint, and data visualization tools.
- Basic knowledge of HTML/CSS for formatting emails or landing pages is a plus.
- Familiarity with paid media, job distribution platforms (e.g., Appcast, LinkedIn, Indeed), and analytics tools such as Google Analytics and UTM tracking.
- Ability to translate business needs into system and marketing solutions.
- Experience with budget planning and management.
