About the position
The YouVersion Regional Digital Marketing Manager is primarily responsible for implementing and managing the YouVersion digital marketing regional strategy, working alongside the Director of Digital Marketing, to drive regional user acquisition and brand awareness using a multi-channel approach in paid and strategic organic activities. The YouVersion Regional Digital Marketing Manager utilizes their skills to deliver digital marketing strategies that align with the direction of their team to further Life.Church’s mission and to reach people for Christ. YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online. We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.
Responsibilities
- Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities that lead to installs, product usage, and brand awareness across all products, app languages, and segments.
- Create monthly plans to drive traffic through paid user acquisition through various channels such as Apple’s App Store, Google’s universal ad campaigns, and third-party ad networks.
- Develop and lead organic marketing strategies to meet top-of-funnel objectives, primarily app store optimization(ASO).
- Provide leadership and foster partnerships to drive YouVersion Marketing impact.
- Supervise, mentor, and guide the Digital Marketing Specialists to ensure alignment with the overall marketing strategy and organizational goals.
- Collaborate with multiple YouVersion teams to develop specific campaign assets and align on roadmap and marketing needs to maximize opportunities that lead to the best inbound marketing strategy.
- Collaborate with key strategic partners to expand the YouVersion marketing reach through shared install-based activities and initiatives.
- Evaluate performance trends that act proactively to increase market segment by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
- Regularly evaluate platforms and ad networks.
- Stay current with emerging opportunities in the digital marketing world.
- Report on key marketing initiative results and market condition analysis.
- Report to leadership on marketing spend return on investment, including cost, reach, and quality.
- Report on knowledge of current market conditions that affect digital marketing.
Requirements
- Ability to self-motivate, make independent decisions, and solve problems with innovation.
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
- Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
- Effective at process and organizational management to coordinate, structure, and provide vision to projects.
- Strong leadership skills and understanding of developing and guiding others.
- High School Diploma or GED.
- 1-3 years of related work experience.
Benefits
- Paid parental leave, including maternity, paternity, and adoption leave.
- Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
- Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
- Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
- Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
- Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
- Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year.
- $160 annually in development dollars for team members to invest in their professional growth.
- Casual dress and work environment.
- And much more!
