About the position
We're looking for a leader to join our Lifecycle Marketing team as the Regional Director Lifecycle, Content Marketing, to lead our regional title marketing teams. You will oversee and empower regional managers (for EMEA, US, LatAm, and APAC) to lead localized marketing strategies for our vast and growing anime content library. You'll translate our global title marketing vision into regionally resonant strategies that create impact with cultural sensitivity, fueling fan excitement, and maximizing content viewership and engagement. Global-to-Local Title Marketing Strategy: Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities. You'll ensure global campaigns are localized and amplified across EMEA, US, LatAm, and APAC. Organizational Leadership: Oversee and mentor a team of high-achieving Regional Managers (covering EMEA, US, LatAm, and APAC). Foster a collaborative environment, provide strategic guidance, and empower your team to achieve aspirational regional goals. Regional Performance & Impact: Oversee the performance of title marketing programs across all regions, analyzing important metrics related to content consumption, viewer engagement, and fan sentiment. Identify best practices and areas for improvement to champion optimization. Globally Matrixed Team Collaboration: Serve as the main liaison between global content, product, brand, performance marketing, and regional teams. You'll foster cross-team collaboration and clarity of execution to maximize the impact of title launches and evergreen content promotion. Content & Audience Expertise: Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches to resonate with diverse anime fan bases around the world. Localization Oversight: Guide your regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant for their respective markets. Budget Management: Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending and maximizing investment value. Innovation & Best Practices: Stay up to date with industry trends, competitor activities, and latest marketing technologies. Foster a culture of continuous improvement and experimentation within your regional teams. In the role of Regional Director Lifecycle, Content Marketing, you will report to the VP, Retention & Engagement.
Responsibilities
- Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities.
- Oversee and mentor a team of high-achieving Regional Managers covering EMEA, US, LatAm, and APAC.
- Analyze performance metrics related to content consumption, viewer engagement, and fan sentiment.
- Serve as the main liaison between global content, product, brand, performance marketing, and regional teams.
- Work with content strategy teams to understand upcoming titles and adapt marketing approaches.
- Guide regional teams in ensuring culturally relevant and linguistically accurate marketing communications.
- Collaborate on and oversee regional budget allocations for title marketing.
- Stay up to date with industry trends and foster a culture of continuous improvement.
Requirements
- 15+ years of progressive experience in marketing leadership roles, with a focus on content marketing, title marketing, or entertainment marketing within a global context.
- 8+ years of experience leading regional or global teams, with an established history of developing talent and promoting high-achieving teams.
- Industry experience working in streaming, entertainment, or digital media.
- Demonstrated experience in global-to-local marketing strategy, adapting global campaigns for diverse international markets.
- Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
- Demonstrated experience engaging, influencing, and unifying executives across departments and global regions.
- A genuine interest in anime, entertainment, or fan-focused brands.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
Benefits
- Great compensation package including salary plus performance bonus earning potential.
- Flexible time off policies.
- Generous medical, dental, vision, STD, LTD, and life insurance.
- Health Saving Account HSA program.
- Health care and dependent care FSA.
- 401(k) plan, with employer match.
- Employer paid commuter benefit.
- Support program for new parents.
- Pet insurance and some offices are pet friendly.
