Regional Field Marketing Manager, Brand Activation

About the position

The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.

Responsibilities

• Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs.
• Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint.
• Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment.
• Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations.
• Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives.
• Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals.
• Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations that resonate with key consumer segments.
• Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways.
• Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy.
• Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization.
• Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics.
• Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs.

Requirements

• 5+ years of experience in brand activation, field marketing, experiential marketing, or related roles.
• Prior experience managing a team and building field-based programs from the ground up.
• Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies.
• Excellent project management, communication, and interpersonal skills.
• Ability to work evenings/weekends as needed for event execution.
• Passion for brand-building, consumer experience, and staying close to the culture.

Benefits

• Comprehensive benefits package including medical, dental, vision coverage.
• 401K match.
• Short- and long-term disability coverage.
• Health savings accounts.
• Flexible spending accounts.
• Tuition reimbursement.
• Health care navigation.
• Mental health services.
• Fertility assistance.
• Paid parental leave.
• 120 hours of PTO and 11 Holidays each year.