About the position
Legend Biotech is seeking a Regional Key Customer Marketing (Central) Associate Director as part of the Commercial team based in (but not limited to) AZ, IL, or TX. The Regional Key Customer Marketer (KCM) AD for Multiple Myeloma/CAR-T will be responsible for leading the development, planning, and execution of thought leader engagement strategy, plans and tactics for the West Region, ensuring alignment with the brand strategy. This position is a field-based marketing role (non-sales focused), working closely with national and regional thought leaders as well as key customers. The three primary areas of focus, but not limited to these, thought leader engagement, executive encounter management, and liaising with marketing. All KCM interactions are always within label, and consistent with commercial, compliance, legal and regulatory guidelines. The KCM will work closely, and within approved SOPs, with other field professionals, including but not limited to the Commercial Leadership, in addition to home office-based colleagues in Marketing, Medical Affairs, Sales, and Market Access. The behaviors that are critical for success are collaboration, communication, planning, relationship building, and the ability to execute tactical initiatives and provide timely feedback.
Responsibilities
- Identify, profile, cultivate and maintain long-term relationships with national and regional thought leaders and key customers at academic institutions and large community networks.
- Plan and execute thought leader, key customer engagements, and executive encounters at local, regional, and national conferences, in field engagements, and other venues as directed in a compliant manner.
- Translate thought leader and key customer engagements into commercial insights contributing to strategies, tactics, and broader plans.
- Execute and lead specific KCM initiatives to support the brand strategy.
- Compliantly collaborate and communicate with the field commercial team on thought leader insights to ensure strategic and tactical cohesiveness.
- Collaborate with the Carvykti alliance partner, Johnson & Johnson, as needed to plan key customer engagements.
- Identify opportunities for peer-to-peer initiatives and partner with J&J on speaker’s bureau and programs.
- Partner with Insights & Analytics team to better understand regional variations in treatment patterns/approaches.
- Provide insight reports to commercial leadership on various topics as requested.
- Assist in the execution of commercial contracts when requested.
Requirements
- Minimum of a bachelor’s degree in a related field required; MD, PharmD, PhD or other related graduate degree preferred.
- 10 years of pharmaceutical or biologics industry experience in sales, marketing, key account management, or medical engaging with thought leaders or influential HCPs required.
- 4 years of relevant Multiple Myeloma, Cell Therapy, or Oncology experience required.
- Prior KCM-related experience is preferred.
- Able to build and maintain long-lasting customer relationships.
- Able to work cross-functionally with internal and external stakeholders to innovate, collaborate, and deliver results.
- Valid driver's license.
- Ability to travel 75 – 85%.
- Must work within label, and regulatory and legal compliance guidelines.
- Required to exercise sound judgment and discretion, independently assess and resolve complex situations and shift priorities as the need arises.
- Possess excellent oral and written communication skills.
- Able to coordinate multiple projects with overlapping deadlines and complete tasks autonomously.
- Challenges the status quo, looks for/adopts best practices, embraces change.
- Must demonstrate flexibility, while maintaining a sense of urgency.
Nice-to-haves
- Prior KCM-related experience is preferred.
