About the position
The purpose of the Regional Marketing Director at Highmark Residential is to strategically lead and execute comprehensive marketing initiatives that drive brand awareness, resident acquisition, and retention within the assigned region. By leveraging their deep understanding of the local market dynamics and industry trends, the Regional Marketing Director will develop and implement innovative marketing strategies to effectively position Highmark Residential as the premier choice for multifamily housing solutions. This role requires a creative and analytical mindset, exceptional leadership capabilities, and a proven track record of successfully executing results-oriented marketing campaigns. The Regional Marketing Director will collaborate with cross-functional teams, including property management, leasing, and corporate marketing, to achieve business objectives, foster strong relationships with key stakeholders, and consistently deliver outstanding marketing performance across the region. Ultimately, the Regional Marketing Director plays a critical role in driving revenue growth, enhancing brand reputation, and maximizing resident satisfaction for Highmark Residential's portfolio of properties in the assigned region.
Responsibilities
- Develop and implement comprehensive marketing strategies.
- Create and execute marketing plans specific to each property that align with company goals.
- Effectively communicate marketing plans to leadership as needed.
- Assist in marketing budgeting for assigned properties.
- Conduct market research to identify target audiences, trends, and competition.
- Use data-driven insights to create and maintain innovative marketing campaigns.
- Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions.
- Assist with new Property Technology tests and deployments.
- Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives.
- Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing.
- Ensure consistent branding across all marketing channels and compliance with brand guidelines.
- Monitor online reputation and implement strategies to improve customer sentiment and engagement.
- Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals.
- Collaborate with property management teams to enhance resident experience and satisfaction.
- Analyze market data and resident feedback to identify opportunities for improving resident retention rates.
- Implement resident referral programs and incentives to drive resident referrals.
- Facilitate and monitor all required marketing-related platforms for optimal integration and performance.
- Assist with informal education/coaching of Highmark marketing platforms for onsite team members.
- Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.
- Analyze data, generate reports, and present findings to senior management.
- Continuously optimize marketing strategies based on data insights and industry best practices.
- Promote and display company culture and core values.
- Act as an advocate of company and regional policies and directives.
- Collaborate with the national marketing team to establish and maintain goals.
- Support communication and culture-led platforms such as Viva Engage.
- Assist with local events and meetings, including job fairs and local apartment association activities.
- Foster a collaborative and positive work environment.
- Establish strong working relationships with regional property managers and leasing teams.
- Attend company meetings and budgeted industry education conferences.
Requirements
- Minimum of five years of experience in the multifamily housing industry.
- Proficiency in creative and design concepts.
- Strong understanding of branding principles.
- Strong skills in internet, mobile, and social media platforms.
- Intermediate-to-advanced knowledge of Microsoft Office Programs, particularly Excel.
- Comfort with navigating marketing-related platforms.
- Demonstrated ability to proactively educate oneself about local markets.
- Exceptional conceptual and creative thinking skills.
- Excellent organization and time management skills.
- Exceptional project management skills.
- Outstanding written, verbal, and customer service skills.
- Ability to work independently and collaboratively with cross-functional teams.
- Ability to quickly process complex information and prioritize effectively.
- Positive attitude towards change and adaptability to new strategies.
- Strong problem-solving abilities.
- Outstanding presentation skills.
- Educational and/or coaching abilities.
- Must be able to travel and incur expenses on a personal credit card.
- High school diploma or equivalent required; Bachelor's degree preferred.
Benefits
- Help you achieve your goals by continuous professional development and regular career progression sessions.
- Competitive pay for the market.
- Monthly bonus opportunities for all site associates.
- 30% associate rent discount.
- Medical, Dental & Vision benefits the 1st of the month following 30 days of full-time employment.
- Company-provided life insurance, short term and long term disability coverage.
- Flexible Spending accounts.
- 401(k) eligibility after 90 days, with 4% Highmark match.
- Professional Certification & Tuition reimbursement.
- Vacation, Sick and Personal Time off available to use after 90 days.
- 10 paid holidays.
- Paid parental leave.
