About the position
Marsh LAC has an exciting opportunity, for the role Regional Marketing Growth Business Partner. This role will be based in Bogotá, Colombia. The Regional Practice Marketing is responsible for developing and managing the growth marketing strategy for our different practices and line of business. The regional Practice Marketing role will work closely with our regional and local Marketing teams, as well as with the different Practices/LOB leaders to develop and implement marketing and communications strategies and programs that drive business growth and client engagement, consistent with Marsh McLennan's local/regional/global strategies. The Regional Practice Marketing is a key member of the marketing team and reports directly to the regional Head of Marketing for the Risks business. The new team member should have a highly collaborative and proactive approach, to work closely with other professionals and ensure that all marketing initiatives are in line with the Marsh McLennan brand and consistent across all channels.
Responsibilities
- Provide expert guidance and support in marketing and communications to business leaders within Marsh McLennan.
- Strengthen Marsh McLennan brand, reputation and positioning as the industry's thought leader in risk, people and strategy areas, through integrated marketing campaigns, including digital content, websites, social media, industry events, public relations, sales collateral, advertising and sponsorships.
- Drive a marketing strategy aligned with the go-to-market strategy and reinforce Marsh McLennan's differentiation in the marketplace.
- Formulate innovative ways to position and promote Marsh McLennan solutions/products that drive growth, increase sales and support client retention.
- Define lead generation campaigns (paid, organic) targeted events, and internal growth initiatives, support of industry associations and centers of influence aligned under the go to market strategy.
- Support sales/pipeline development through execution of effective reporting, analysis and metrics to maximize ROI.
- Engage internal clients (business and sales colleagues) with marketing strategy through compelling internal communications.
Requirements
- Bachelor's degree required (preference for Marketing and Advertising, Mass Communications).
- Minimum of 5-10 years of experience in marketing and communications management with a thorough knowledge of marketing principles, digital (Online, Offline) strategies and communications.
- Experienced in working in insurance industry.
- Outstanding communication skills in English.
Nice-to-haves
- Strong written and verbal communication skills, with special focus on optimized digital content.
- Teamwork and relationships building skills. Ability to interact with multiple internal clients/leaders, and lead multiple projects and vendors.
- Strategic decision-making capabilities and leadership mindset.
- Having a broad understanding of the advertising and media ecosystem, which covers B2B offline and online campaigns, would be greatly appreciated.
- Proved experience managing agency partners & platform vendors.
- Analytic and sales driven skills.
Benefits
- Hybrid work environment with flexibility to work remotely.
- Professional development opportunities.
- Diversity and inclusion initiatives.
