Regional Marketing Manager NAM

About the position

This role will be responsible for developing, implementing, and managing marketing programs across the NAM region. It will involve close collaboration with regional sales director and sales teams to support growth objectives, while delivering timely, relevant, and impactful marketing and communications initiatives.

Responsibilities

• Develop and execute targeted, defined and measurable regional marketing plans
• Create regional content including customer testimonials and case studies that support the regional marketing plan
• Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment.
• Support country Agents and Distributors with Channel Marketing support and resources
• Support approved regional trade shows and other customer events ensuring alignment with Global Marketing
• Provide market intelligence from the regional perspective, including analysis and Voice of Customer input.
• Gather, synthesize, and provide market analysis and intelligence from the field to global Marketing including local Voice of the Customer interviews
• Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A etc.
• Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to Global Marketing
• Lead the development, customization, and execution of John Crane's marketing strategy for the NAM region.
• Provide strategic marketing direction for the region, supporting demand generation, new product introductions, and vertical marketing initiatives to drive market share growth.
• Act as the first point of contact for marketing-related matters in NAM.
• Partner closely with Regional Sales Director and sales teams to support commercial goals and ensure marketing efforts are aligned with business priorities.
• Work across Marketing Communications, Channel Marketing, Digital Marketing, Performance Marketing and Sales Enablement to ensure cohesive execution of initiatives.
• Manage the application of brand strategy and design guidelines in the region.
• Provide training and oversight to ensure consistent and compliant use of brand assets.
• Provide regional insights and market intelligence to inform global marketing strategies and product development priorities.

Requirements

• Excellent communication and stakeholder management skills
• Ability to work cross-functionally in dynamic and flexible environment
• Strong strategic thinking and planning skills with ability to plan over 3-year time span
• Bachelor's degree ideally in business/marketing
• Min 5 years' Experience as a Marketing Generalist/Manager
• Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment
• High degree of written and verbal communication and presentation skills in English
• Proficiency in CRM tools and lead management process is essential