About the position
We are seeking a results-oriented, energetic and strategic regional marketer who is willing to work tactically too. The candidate will report to our senior marketing manager (based in London) and be responsible for developing and implementing comprehensive brand and marketing strategies to drive awareness, engagement and loyalty within the region. Delivering impactful, lead-generating marketing campaigns across North America and LATAM will be a key measurement of success. Euromonitor has clients in 110 countries and Americas offices in Chicago, Santiago, Sao Paolo and Mexico. You will collaborate closely with the country managers in LATAM, sales directors in Chicago to maximise marketing opportunities across developed and emerging markets. You will also work closely with the global marketing and communication functions (brand, product press and events teams) and the APAC regional marketing manager. This role requires a deep understanding of local market dynamics, brands’ behavior and the market research competitive landscape, as well as a strong passion for brand storytelling and creativity. You will take ownership of generating a consistent flow of marketing qualified sales leads, with the ability to experiment across all our marketing channels to identify new and better ways to drive awareness, consideration and engagement across the Americas. You’ll also be responsible for our client marketing initiatives, driving retention, upsell and cross-sell initiatives across the region. As a senior member of the marketing team, the Regional Marketing Manager will also spend time working with the brand and product marketers to help create effective content and messaging, segmented by industry, region, client type and role/persona. This role is being posted as a Part Time opportunity - potential schedule options can be discussed in process.
Responsibilities
- Develop regional marketing strategies aligned with overall company objectives, targeting specific segments and maximising market opportunities.
- Create and manage the regional marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints and maximise ROI.
- Drive the planning, development and execution of marketing campaigns in the region to generate brand awareness, engage target audiences and drive sales.
- Leverage global content to develop a localised marketing program to grow engagement in the Americas.
- Develop clear and compelling messaging and positioning of products and services to differentiate them in the marketplace.
- Champion brand guidelines and ensure consistency in brand messaging, tone and visual identity across all marketing touchpoints and channels.
- Track, analyse and report back on marketing campaign performance with KPIs to measure success and identify areas for improvement.
- Build and maintain relationships with key stakeholders, such as regional sales teams, external agencies, vendors and industry partners.
Requirements
- Good balance of personal initiative and a true team player, along with a positive, proactive and energetic approach to marketing and growth.
- A confident and articulate marketer with excellent and flexible communication, content and copywriting skills.
- Fluent written and spoken English.
- Thorough understanding of and experience with the marketing mix including segmentation, targeting and positioning.
- CRM management and marketing automation experience, ideally Salesforce and Marketo.
- Track record of working closely with sales teams to generate measurable leads.
- Proven experience (10+ years) in campaign management or a similar role.
- Excellent analytical skills with the ability to interpret data, generate insights and make data-driven decisions.
- Exceptional communication and interpersonal skills, with the ability to collaborate with cross-functional teams and influence stakeholders at all levels.
- Highly organised with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
Benefits
- Highly competitive salaries
- Healthcare insurance
- Food vouchers
- Saving fund
- Generous holiday allowances
- Core Hours policy allowing flexible start and finish times
- Extensive training and development opportunities
- Two volunteering days a year in addition to holidays
- Regular socialising including frequent after work meet ups, summer and Christmas parties
