Regional Marketing Manager

About the position

The Regional Marketing Manager will lead and mentor the proposal development team and manage and execute pursuit-related deliverables.

Responsibilities

• Collaborate with the Director of Marketing to ensure alignment with strategic goals and best practices for all pursuit-related deliverables.
• Provide regular updates to the Director of Marketing on pipeline, workload, and strategic pursuits.
• Lead, mentor, and facilitate the growth of proposal development team members, including Proposal Specialists, Coordinators, Assistants, and other designated staff.
• Manage the development of comprehensive responses to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client deliverables, ensuring high-quality and timely submissions.
• Develop pursuit strategies in collaboration with leadership, including differentiators and targeted messaging for proposals.
• Identify potential risks or challenges in pursuit processes and propose mitigation strategies to leadership.
• Coordinate and delegate proposal tasks to team members within and beyond the department, ensuring an efficient and balanced workload.
• Create and manage proposal schedules to ensure timely completion of all deliverables, incorporating input from internal and external stakeholders.
• Review, edit, and proofread proposal content for clarity, grammar, and adherence to corporate brand standards.
• Ensure proposal compliance with all client requirements, including technical specifications and submission guidelines.
• Develop and maintain team member resumes, project profiles, and other proposal assets in collaboration with the marketing team.
• Oversee the preparation of proposal-related presentations, ensuring alignment with brand standards and client expectations.
• Conduct strategy sessions and debrief meetings to refine proposal approaches and identify areas for improvement.
• Monitor and analyze proposal success rates to identify trends and optimize strategies for future pursuits.
• Research and maintain awareness of regional market trends, competitors, and opportunities to support targeted proposal efforts.
• Support the integration and adoption of tools like CRM systems, document management platforms, and design software to enhance team productivity.
• Maintain relationships with key internal and external stakeholders to facilitate effective proposal collaboration and alignment with corporate goals.

Requirements

• 10 years of relevant industry experience
• Successfully executing multiple marketing deliverables with precision and punctuality
• Proficient in Adobe Creative Suite to include InDesign, Illustrator, and Photoshop
• Proficient in Microsoft Office Suite and related software
• Proficient in Windows operating systems and various browsers
• Proficient in DAM, CRM, database, and task management systems