About the position
The Case IH Regional Marketing Manager (RMM) will align cross-functionally with our dealer network, marketing team, and regional sales team(s) to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource. In this role, RMMs work collaboratively with Case IH dealers to develop and implement strategic marketing initiatives to meet business goals. The RMM is a steward, cultivator, and protector of the Case IH brand while empowering dealers through a consultative approach with marketing strategies, insights and tools to support dealer success.
Responsibilities
- Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.
- Proactive cross-functional partnering with Case IH territory sales and support teams.
- Proactively shares local market knowledge, marketing best practices and custom solutions to support dealer goals.
- Uses all data channels available both internally and externally to inform dealer marketing strategy.
- Serves as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
- Plans dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
- Provides guidance for in-store marketing and promotions.
- Understands and promotes a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service.
- Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more.
- Increases dealer awareness and utilization of marketing tools and resources available from Case IH.
- Educates dealers about the co-op program and marketing funds available.
- Collaborates with marketing communications team to ensure strategic alignment and successful execution of key communication initiatives supporting dealer marketing plans.
- Uses dealer feedback, voice-of-customer data and regional market insights to understand audience needs and regional market opportunities.
- Develops, implements, and reports on marketing strategies, campaign assets and tactics that enhance dealer engagement and utilization.
- Evaluates local partnership opportunities, including sponsorships, community engagement and brand placements.
- Assists with local photo/video shoots to capture regional content and marketing assets.
- Identifies marketing opportunities and coordinates collaboration and content with approved local influencers.
- Leverages local media opportunities to enhance regional and dealer messaging.
- Ensures representation, knowledge sharing and alignment across marketing and regional sales teams.
- Supports opportunities for enhancing the relationship between sales, marketing and dealers.
- Provides input throughout annual marketing communication strategic planning process.
- Delivers a positive Case IH brand experience at regional tradeshows and events, dealer engagements, sponsorship activations, and more.
Requirements
- Bachelor's degree in a Business, Marketing, or Communications.
- 8+ years’ experience in marketing, communications, channel management or sales.
- Up to 40% travel time in the field.
Nice-to-haves
- 3+ years’ experience working with a dealer network.
- Digital marketing experience.
- Event Management experience.
Benefits
- Flexible work arrangements.
- Savings & Retirement benefits.
- Tuition reimbursement.
- Parental leave.
- Adoption assistance.
- Fertility & Family building support.
- Employee Assistance Programs.
- Charitable contribution matching and Volunteer Time Off.
