About the position
The Regional Marketing Manager (RMM) is responsible for hospitals' and region's marketing activities. Accountable for driving brand engagement in their region, they maximize the execution of national marketing campaigns and objectives while developing marketing strategies to be implemented locally by regions and groups of hospitals. The RMM assists Regional Operations Directors and Hospital Managers with their local marketing efforts and identifies and addresses their specific brand and marketing needs in the development of regional and hospital-level marketing plans. While the RMM reports to the Senior Field Marketing Manager and is part of the Support Office Marketing Team, this role is an integral part of supporting the Field Team and will be relied upon to provide exemplary service to their internal customers (GVP, ROD and HMs), while supporting the initiatives of the Marketing Department. The RMM works remotely and helps oversee two or more groups which includes 100-200+ hospitals, 8-12 Regional Operations Directors and 2-3 Sr. Operators. This role requires you to be physically living in the Mid Atlantic area.
Responsibilities
- Support hospitals and regions in developing their marketing strategies, plans and tactics.
- Provide market insights into local conditions, competition, changing landscape, industry trends, etc.
- Integrate national programs into the regional plan for a synergistic approach.
- Maximize new business and client retention, local programs, and activities.
- Lead pro-active relationship-building charge and champion marketing capabilities.
- Oversee local brand and marketing support activities for hospitals and regions.
- Ensure brand presence for hospitals and regions by identifying and researching storyline possibilities.
- Monitor marketing reports and present to hospitals, regions, and other groups.
- Ensure two-way channel communication between the region and the support office.
- Consult and plan local community events.
- Support PR, reputation management and crisis management at the local level.
Requirements
- Bachelor's degree in Business or Marketing.
- 3 years of experience in multi-unit business marketing and/or multi-unit brand management.
- Experience in veterinary or health-related industries.
- Microsoft Office Suite, particularly PowerPoint and Excel.
- Expert-level PowerPoint skills.
Nice-to-haves
- Excellent verbal and written communication skills.
- Expert story-teller and story-finder.
- Strong brand leader able to lead by example and influence without authority.
- Proven analytic skills.
- Proficient in managing complex projects with multiple stakeholders.
- Biased toward action and takes initiative.
Benefits
- Competitive compensation.
- Comprehensive benefits package including medical, dental, vision.
- Paid vacation/sick days.
- 401(k).
- Generous employee pet discounts.
