About the position
We are looking for an experienced regional marketer to join our growing team! Reporting to the Senior Director, Americas Regional Marketing, you'll be responsible for delivering programs that create, influence, and accelerate pipeline for sales-owned enterprise accounts in the US and Canada. You have a consistent track record of planning and executing a wide variety of regional marketing programs end-to-end. You get just as excited about creating an engaging experience as you do about flawless execution. You have a 'get curious' mind set and want to better understand the needs of both our customers and our sales teams. You have an outgoing personality, are not afraid to talk to customers and treat every interaction as an opportunity for market research. Being data-driven is in your DNA - from identifying which accounts and personas to target to analyzing program results and making sure the leads from your programs are getting assigned correctly and followed up on. You're comfortable working independently and know how to build relationships across the organization to help you achieve your goals. You enjoy testing and experimenting with new tactics and aren't afraid to fail, learn, and improve.
Responsibilities
- Plan and execute regional marketing programs in the US & Canada including 3rd party events & tradeshows, New Relic-hosted events, joint programs with partners, and 1:1 ABM activities for selected accounts.
- Develop internal and external promotion plans to drive attendance for your programs using multiple channels including email, paid media, social, sales teams, SDRs, and channel partners.
- Recruit and maintain a list of customers who are willing to share their stories. Collaborate with corporate marketing to develop these stories into case studies, webinars, blog posts, event speakers, etc.
- Build registration pages using Drupal templates and create Market & SFDC campaigns.
- Work closely with our creative, copywriting, and marketing ops teams.
- Establish clear, measurable outcomes for your programs and follow through with regular reporting and analysis of results.
Requirements
- 3-5 years experience with both online & offline marketing activities such as in-person trade shows and conferences, roadshows, workshops, and webinars.
- Understanding of Account-Based Marketing principles and tactics with demonstrable examples of putting them into practice.
- Proven Salesforce & Market expertise - setting up campaigns, building emails, creating reports, understanding leads vs contacts, etc.
- An ingrained sense of accountability for your programs and being wired to operate at a fast pace with a sense of urgency.
- Excellent English written and verbal communication.
Benefits
- Healthcare
- Dental
- Vision
- Parental leave and planning
- Mental health benefits
- 401(k) plan and match
- Flex time-off
- 11 paid holidays
- Volunteer time-off
- Other competitive benefits designed to improve the lives of our employees.
