About the position
Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences. As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).
Responsibilities
- Develop and execute local marketing programs that align with overarching brand campaigns and strategic initiatives, with a strong focus on bulk and retail segments.
- Plan and manage a comprehensive local communication calendar in partnership with B2C and B2B marketing leads, ensuring all messaging is timely and market-relevant.
- Maintain a boots-on-the-ground approach—keeping a pulse on local market conditions, competitor activity, and consumer insights—synthesizing key learnings into monthly reports.
- Support sales enablement through development of marketing tools, targeted offers, onboarding materials for bulk business, and tactical support when properties transition to retail or are lost ('debulking').
- Manage bulk business lifecycle communications including onboarding, service change notifications, and community updates.
- Build and maintain strong relationships with local chambers, associations, and other key partnerships to strengthen community ties and support property-level marketing needs.
- Lead the event marketing strategy from intimate gatherings to large-scale activations to support sales, brand visibility, and community engagement.
- Oversee end-to-end event logistics—including vendor coordination, promotional materials, on-site support, and post-event reporting—with clear KPIs and ROI measures.
- Manage a $400K+ annual field marketing budget across assigned markets, with a strong emphasis on fiscal responsibility and ROI tracking.
- Coordinate cross-functional efforts with sales, product, operations, and customer support teams to ensure alignment and effectiveness of local campaigns.
- Contribute to tactical marketing tasks as needed, with a focus on operational execution, vendor management, and local activation.
- Represent the brand in various local boards and market-specific committees to increase awareness and community presence.
- Other duties as assigned.
Requirements
- 5+ years of field marketing experience, with a strong emphasis on tactical execution, event management, and cross-functional collaboration.
- 3+ years of experience in planning and executing marketing events of various scales, including vendor management.
- Experience working in or with the telecom industry is a strong plus.
- BA/BS in Marketing, Communications, or related field.
- Proven experience managing a marketing budget of $400K or more.
- Understanding of bulk business marketing, including onboarding, transition (debulking), and service notifications, is highly preferred.
- Strong project management, communication, and interpersonal skills.
- Well-versed in both digital and traditional marketing tactics with a clear ability to develop and execute omni-channel campaigns.
- Proficient in Microsoft Office, Google Workspace, Google Analytics, and Salesforce Marketing Cloud.
- Self-starter with strong problem-solving skills and a metrics-driven mindset in a fast-paced, results-oriented environment.
- Excellent verbal and written communication skills, bilingual (English and Spanish) preferred.
- Ability to lift up to 50 pounds and travel locally as needed.
Benefits
- Competitive salary
- Medical coverage (including prescription and vision plans)
- Dental coverage
- Life Insurance (1x salary at no cost to employee)
- Long and short-term disability insurance (no cost to employee)
- Voluntary employee, spousal, and child life insurance
- Company recognized Holidays with additional Floating Holidays
- Paid Time Off (PTO) programs
- Comprehensive Flex Work Policy
- 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)
- Participation in the Employee Bonus Plan
- Participation in the Cogeco Stock Purchase Plan
- Complimentary and discounted broadband services (for those in our service area)
- Tuition Reimbursement
- Headspace Membership
- Opportunities for LinkedIn Learning subscriptions for select colleagues
