About the position
Maintains responsibility for planning and executing all regional sponsorships and niche marketing events. Works in tandem with Zone Operations Specialist for the event management and planning of Zone-related events. Facilitates the communications and information between site coordinators and vendors. Independently manages the activities and responsibilities of employee volunteers and participating retailers, as well as determines needed staffing levels. Implements relevant and effective marketing and advertising in advance of the event. Develops contingency plans for events and independently and quickly responds to unexpected incidents. Completes pre- and post-event analysis to provide recommendations and guidance for future activities. Successful event management requires a focused, dedicated, hard-working individual with significant customer-handling experience, problem-solving skills, and a strong attention to detail.
Responsibilities
- Maintains responsibility for planning and executing all Regional sponsorships and niche marketing events
- Works in tandem with Zone Operations Specialist for the event management and planning of Zone-related events
- Facilitates the communications and information between site coordinators and vendors
- Independently manages the activities and responsibilities of employee volunteers and participating retailers, as well as determines needed staffing levels
- Implements relevant and effective marketing and advertising in advance of the event
- Develops contingency plans for events and independently and quickly responds to unexpected incidents
- Completes pre- and post-event analysis to provide recommendations and guidance for future activities
- Performs analysis of marketing reports and processes
- Provides input and recommendations for changes in processes for future marketing endeavors
- Acts as a leader regarding Regional digital activities
- Partners with Corporate Communications to update Subaru’s Facebook page and Twitter account to feature Regional events and news
- Maintains responsibility for the Regional Marketing budget and the accuracy of Zone Marketing budgets
- Manages costs for sponsorships and events, including balancing the budget and working with Accountants on any cost-, payment-, or budget-related matters
- Acts as Regional Love Promise point of contact by producing and coordinating Love Promise events for Regional and Zone employees
- Ensures the Love Promise is integrated into consumer events when applicable
- Implements events and marketing efforts for Subaru Loves the Earth, Loves to Care, Loves Learning, Loves to Help, and Loves Pets for the Region
- Tracks retailer participation, orders support materials, and ensures Love Promise stories are submitted at Region, Zone, and retailer level
Requirements
- 4 Year college degree or equivalent experience (4-6 Years)
- Must possess a valid driver's license and maintain a driving record that is acceptable or probationary under the SOA Driving Record Evaluation Criteria Policy
- Must be approved as an 'Authorized Driver' by Risk Mgmt. to operate company vehicle prior to vehicle operation
Benefits
- Medical, Dental, Vision Plans
- Pension, Profit Sharing, and 401K Match Offerings
- 15 Vacation days, 5 Floating Holidays, and 5 Sick days, and 9 Company Holidays
- Tuition Reimbursement Program: $15,000 yearly benefit
- Vehicle Discount Programs
- Professional growth and development opportunities
- Direct partnership with senior leadership
- Formal Mentorship Program
- LinkedIn Learning License
